About me

I’m a proactive Integrated Design Director that applies a common sense approach to design, specialising in UI/UX. I enjoy being hands-on and my strong creative skills are complimented with client facing and team management skills. I’m experienced at scoping and defining design projects, as well as bringing in processes and procedures to meet with business demands and streamline workflow. I enjoy breaking new ground and am passionate about crafting work, designing with a user-centred approach, and making sure care and attention to detail are put into every brief. Specialties: UI/UX, UCD, design & art direction, design leadership & mentorship

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Work history

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Principal Product DesignerThe PepTalk Co
Aug 2019London, United KingdomFreelance
Leading the product design for a global start-up, working in a small team with the product co-founders, Product Manager and Developers. Key responsibilities include: * Design research into competitor markets and user needs * Identifying and proposing key functionality for the product in a phased approach * Conducting and presenting areas of experience design back to key stakeholders (including user research, user flows and wireframes) * Designing key pages / screen templates for build using Sketch and Zeplin
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Design DirectorSaatchi & Saatchi
Jan 2016 - Jun 2020London, United KingdomFull Time
Reporting into the Head of Design in an integrated hands-on Design Director role to help lead and mentor a team of over 25 multidisciplinary Designers. Key responsibilities included: * Establishing team structures and brand ownership for the team, as well as design processes for the agency * Scoping and selecting briefs for the team based on their skill set or areas identified for growth * Building, managing and sustaining the Design Team, including yearly performance reviews * Providing Design Direction for the team to ensure work is being crafted to a high level of standard * Overseeing projects for the design team as well as being hands-on and leading my own * Presenting and explaining design rationale to the wider team and clients

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Skills

• Design
• UI
• UX
• Creative Leadership

Education

BA(Hons) Graphic Design: New Media University for the Creative Arts
Sep 2001Epsom, United Kingdom