Projects credited in
- MasterChefBrief With over 37 seperate productions across the globe MasterChef had become a global authority on food and cooking. It’s vast, global TV audience would listen with respect when it talked. Solution Create a multi-channel strategy for the brand that could take them into food retail, kitchen ware, publication, events and online. All unified by the brand essence of “Inspiring Food Lovers” Impact With a consistent and coherent brand identity the MasterChef brand is growing exponentially • 43 unique productions globally • Kitchenware brand launched in France • Food retail range to be launched in the UK • New books launched in the UK, USA, Australia and France • YouTube channel in production