The creation, management and reporting of both business and client social channels. Duties include maintenance of the TPR social media channels, and creation of strategic social campaigns to raise awareness of the agency, and increase audience numbers and engagement. As well as this, I am assigned to the social media strategy for any clients the agency attains whether that be for an event, competition, product launch, or business as usual daily tasks.
Media monitoring, industry research, media relations, pitching to and inviting journalists to various events, working on databases, and brainstorming PR stunts. Familiarised myself with online PR tool Gorkana and obtained coverage from 6 recognised baking blogs for Dr Oetker.