Shelby is a multidisciplinary designer, researcher and recent graduate of the MA Visual Communication program at the Royal College of Art. Her research is centered around the conception of national identity in divisive times, with a special focus on Canada. In addition to this, she has worked with a range of clients across North America and Europe in sectors spanning fashion, arts & culture, publishing, not-for-profit and tech. Currently available for freelance, short-term contract and collaborative projects I can be reached at: email@example.com
Projects credited in
- PeekdPeekd is a data science company helping clients excel with perfect market insights based on first-party data. We developed a strong and recognizable brand for them, informed by their unique service and approach to big data. Our team worked closely with peekd’s senior management to develop the identity. As a company they wanted their branding to feel young and innovative, yet also mature and trustworthy. AI and big data can feel cold and impersonal, yet with a strong focus on the client and a fr
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- Graphic Design
- Web Design
- Editorial Design
- Environmental Design
- Art Directing
Master of ArtsRoyal College of Art
- London, United Kingdom
A program which, at its core, is about challenging traditional notions of communication and pushing the boundaries of creative discipline. While at the RCA I conducted extensive research into the conception of national identity in divisive times with a special focus on Canada. - Achieved a distinction on my dissertation (September 2018). - Part-time student worker assisting with open days (2018-19).
Bachelor of Arts (BA) York University and Sheridan College
- Toronto, Canada
A multidisciplinary degree emphasizing creative and strategic thinking, while combining practice, theory and history. During my studies I took courses in typography, packaging, editorial, information design, branding, design history, and motion design. - Recipient of the York University Undergraduate Entrance Award (2009).