Shelley Mole

Shelley Mole

Head of contentCheltenham, United Kingdom
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Shelley Mole

Shelley Mole

Head of contentCheltenham, United Kingdom
About me
I write words that build brands. I created Edition Media through a love of writing, combined with a fascination with the power of successful branding. I landed in the world of sales and marketing after emerging from an English degree almost a decade ago, and Edition Media is the product of my past experiences. I write blogs, articles and copy for all sorts of businesses (big or small!), from construction to fashion, as well as producing advertisements and marketing pieces. When I'm not writing, I dip back into my marketing roots and consult with start-ups to help create their brand voice and build their tribe!
Projects
  • Lily Houston Design - Branding
    Lily Houston Design - BrandingFollowing a consultation with the owners, I set about creating the branding for the e-commerce bridal start-up, Lily Houston Design LTD. This included everything from developing the brand voice, to selecting the colour scheme for the website and designing the graphics.
Work history
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    Head of ContentLily Houston Design
    Cheltenham, United KingdomFreelance
    Lily Houston Design is a luxury, designer, bridal accessories business. As an e-commerce start-up, I initially consulted with the owners to develop a brand voice and marketing strategy, and now fully manage the content of the site, from social media accounts & blogs, to marketing and advertising strategies.
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    Business DevelopmentManchester United Football Club
     - Manchester, United KingdomFull Time
    Manchester United is a globally recognisable brand; the Executive Club seasonal hospitality encompasses 20 different restaurants and over 150 private boxes. My role was a seasonal project based role to ensure a complete stadium sell out, working with the marketing department to inform campaigns and creatives as well as targeted marketing, while also prospecting and securing new business. I also retained and grew existing accounts in order to maintain a sold-out stadium and maximise revenue.
Skills
  • Brand Copywriting
  • Brand Communications
  • Social Content Strategy
  • Social Copywriting
  • Brand Marketing
  • B2C Marketing
  • Brand Tone
  • Marketing Strategy
  • Brand Storytelling
  • Social Media Marketing
Education
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    BA (Hons) English LiteratureThe University of Manchester
     - Manchester, United Kingdom