Shelly Peleg

Creative Content

Mid Level
London, United Kingdom
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About me

An internet savvy and creative individual with vast experience in the realms of content, design, fashion, style and storytelling. Proven record in leading successful creative projects - all the way from the conceptualization phase to the finish line - which ultimately led to greater community engagement and higher brand awareness. Experienced in managing a community of designers; Orchestrated partnerships with major key players to define better market positioning; Successfully cultivated an in-house culture of quality content, design and storytelling. Seeking a position where I could combine my experience and skillset to fulfill my enthusiasm for building relationships and stories around mutual interests and passions. A place that enables vision - of people, ideas, and how we may integrate them in the future.

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  • Communciations
  • Community Development
  • Brand Storytelling
  • Presentation Skills
  • Self Starter
  • Mentoring Creatives
  • Content Creation
  • Creative Management
  • Keynote Speaker
  • Blog Development

People I’ve worked with

Companies I’ve worked with

  • F

    Fashion Forward

    • I


      • Wix


        • Technology

      Work history


      Content and Community Manager


      Aug 2013 - Sep 2017
      • Tel Aviv-Yafo, Israel
      • Full Time
      • is a leading cloud-based development platform with millions of users worldwide, making it easy for everyone to create their web presence. The Wix Design Team is the largest in-house design studio in Israel. My position as Design Evangelist consisted of two main responsibilities - Local & International Community Manager. • Built excitement and passion around the Wix Design Team activities through a variety of methods, including events, blog posts, conference attendance, press events, meetups, etc. • Acted as the liaison and the face of the Wix Design Team; Handled both internal and external communications when necessary, and presented the studio in both external and internal events. • Orchestrated partnerships with the most exciting international design conferences. Brought appropriate events and speakers to the Wix Design studio. • Identified and engaged with local strategic partners, influential thought-leaders and third-party communities, which promoted, enhanced, and benefited all those involved. • Drove efforts for partnerships with leading local design academies in Israel to integrate the Wix Design Team within relevant courses and other creative activities. • Researched and initiated internal growth and development possibilities for the Wix Design Team, such as lectures by external professionals, creative workshops and other personal growth related opportunities. Founder and Leader of the Wix Design Team Blog - High on Design. • Seeded the initial conception and vision for the blog. • Personally managed the project from day one, supervised the branding, design, site development, and launch marketing efforts. • Wrote items, articles and interviews for the blog, edited all other published material, strategized ideas and creative content. • Scouted new talent from within the studio to contribute to the blog. Under my guidance, these new talents were able to publish their own content for the very first time.


      Designer and Marketing Researcher


      Apr 2012 - Mar 2013
      • Tel Aviv-Yafo, Israel
      • Full Time
      • A startup company (closed 2013) which provided cloud-based solutions for businesses to track their competitors. • Designed all the company’s assets - product, marketing, presentations, brand and PR. • Assisted in market research as part of the analyst's team.


      Co-founder & Chief Editor, Senior Designer

      Fashion Forward

      Sep 2009 - Mar 2012
      • Tel Aviv-Yafo, Israel
      • Full Time
      • Israel’s first online fashion magazine. After leading a successful personal fashion blog, I co-founded this local first-of-its-kind internet adventure. What began as monthly published online magazine issues, was quickly transformed to an extended version - a daily updated fashion content website. It was later acquired by Keshet Media Group - one of Israel’s largest media corporations, making it Israel’s most-read fashion and style website up until today. • Co-editor in chief - Concepted magazine issues; Researched for articles and items ideas; Arranged and styled fashion photo shoots; Wrote and edited content for the magazine and the website; Scouted for new talent and news in the industry. • Senior designer - In charge of the entire Fashion Forward brand, magazine design and the website design



      Sep 2003 - Jul 2007
      • Jerusalem, Israel
      • B.Des in visual communications design