Sherlene Ding

Production coordinator

United Kingdom
Locked Pro Plan feature

Projects credited in

About me

A hardworking, creative and dedicated team player, I have a keen interest in storytelling and would always strive to produce engaging and popular content. Most recently, I was a production coordinator at Dazed where I produced, programmed and distributed various films that emerged from the department's three main structures - acquisitions, commissions and in-house productions. I also have experience sourcing and organising high profile contributors as a junior AP for a feature length documentary on the far right for Channel 5. I was also a 2nd AD for a feature film and am currently producing a short mix media film that is now in post.


  • Film
  • Marketing PR
  • Theatre
  • TV
  • Visual Arts
  • Design
  • Excel
  • Final Cut Pro
  • Office
  • Photoshop
  • Powerpoint
  • Word
  • Writing Directing
  • Ediitng
  • Digital Advertising
  • Producing
  • Distribution

Companies I’ve worked with

  • Mindshare Worldwide

    Mindshare Worldwide

    • Publishing
  • Dazed Media

    Dazed Media

    • Publishing
  • T

    The Communication Group plc

    • a

      agenda21 Digital

      Work history


      Production coordinator

      Dazed Media

      Apr 2019 - Jan 2020
      • London, United Kingdom
      • Freelance
      • - Producing in-house content. From pre to post production. - Assisting producers on commissioned projects. - Programming and scheduling video content. - Organising and distributing acquired films to premiere across our platforms. - Organising and managing interns. - Researching video concepts and creating treatments. - Creating processes for subtitling and deliverables. - Managing and overseeing the video budget.


      Assistant producer

      Canon Vice

      Dec 2017 - Apr 2018
      • Guildford, United Kingdom
      • Freelance
      • Development: - Conduct intensive research on subject matter and individuals. This involves looking at various online and offline media. Watch and analyse other documentaries. - Contacting and scheduling interviewees. - Brainstorm ideas for locations, activities and events. - Support producer in constructing the style and narrative of documentary. - Scout filming locations. - Create interview questions and conducting pre-interviews. - Arranging travel logistics for crew and talent. - Adhering to deadlines and adapting to last minute changes. Production: - Liaise and manage the roles and responsibilities of other crew members. - Ensure profiles and notes of each interviewee is ready day before shoot. - Ensure release forms are signed by interviewees. - Responsible for the practical and safety requirements of crew. - Ensure production photos are taken. - Ensure notes of interviews are taken to be reviewed later. - Manage the time and schedule of shoots. - Predict and check sound before shooting. - Creating and organising call sheets. Post-production: - Copy and organise rushes. - Managing petty cash. - Research and find archive footage and material. - Research and find music.


      Ad ops executive

      agenda21 Digital

      Mar 2016 - Dec 2017
      • London, United Kingdom
      • Full Time
      • - Ensure media plans are translated accurately into tags to be sent across to publishers to implement. - Highly skilled in using excel to analyse data and create tags in bulk. - Developed a deep understanding of several trafficking, verification and analytical platforms; e.g, DCM and Adloox. - Exceptional technical skills honed from routinely developing and managing tags, troubleshooting html-based code and analysing data. - A keen sense for detail and precision. Excellent problem solving abilities. - Logged over a 100 hours of personal development entries with multiple major tech companies, such as Google and Rocketfuel. - Day to day client facing tasks, from meetings , presentations to training. Went to Malta to give a group training session to a client. - Led the production of our corporate ad ops video; wrote the video brief, researched and collaborated ideas with Kameleon (Video production company). - Strong written and verbal communication skills required for daily email- writing, meetings, and calls.



      Sep 2012 - Jun 2015
      • Reading, United Kingdom
      • Film & Theater



      Official Selection

      Metro Film and TV Awards

      • Short doc, 'Aunty & I'


      Study Abroad China

      University of Manchester