Hi there...
I love creating awesome brand and product design experiences, taking ideas from concept to launch, as well as transforming user-experiences. I've been in the industry for 15+ years working for E-commerce, Entertainment, Telco and Educational clients in start-ups and larger corporations.
I love getting involved in new projects and challenges so if you like what you see or just want to say hi get in touch: hello@sherylellis.co.uk
Projects
- Lenstore - Brand and Product DesignWhen Lenstore wanted a brand and product transformation to drive better brand recognition as well as improve conversion, I created a new brand with personality that allowed them to resonate better with their core demographic, as well as a product experience that improved conversion and the overall customer experience. This included work for their e-commerce website as well as a number of other branded websites in their ecosystem.
- Ooyala's Flex Media Platform - Brand and Product DesignThis product won Best Of Show at IBC 2022. Ooyala was acquired by Dalet. Visit the website: https://www.dalet.com/products/flex/ Creative direction; including brand and identity development and design, colour palette creation, iconography creation, design system creation and UX strategy
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Work history
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V
Freelance Design Consultant/ Design DirectorVarious Clients
London, United KingdomFreelance
Being hands-on designing, directing and creating new brands and products for various clients.
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Consultant UX and brand directorLenstore
- London, United KingdomFreelance
When Lenstore wanted a brand and product transformation to drive better brand recognition as well as improve conversion, I created a new brand with personality that allowed them to resonate better with their core demographic, as well as a product experience that improved conversion and the overall customer experience. This included work for their e-commerce website as well as a number of other branded websites in their ecosystem.
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Skills
- Product
- Brand
- Ux/ui Design
- Graphic Design
- Strategy
- Line Management
- Brand Creation
- Brand Creative Strategy
- Leadership
- Product Design
Education
M
M
MA Design for Interactive MediaMiddlesex University
- Cat Hill, Barnet EN4, UK
My thesis focused on emotional brand engagement and user-centred design.