DIRECTOR || PHOTOGRAPHER || DJ
I’m a London-based creative with a passion for storytelling through film, photography, and audio production. My journey in the industry began at 16, starting as a Broadcast Assistant at Kiss 100FM, which opened the door to opportunities in music TV which led me to the production of music videos for artists like FKA Twigs, Blood Orange/Skepta, and Disclosure.
After gaining valuable experience, I took on the role of Multimedia Editor at Elle UK, where I directed all video content for the platform. This naturally led to my transition into full-time directing and digital image making, where I found my true calling.
Known for capturing authentic performances and injecting humor into my work, I’ve directed comedy-driven narratives for brands such as Sloggi, Tena, Vice/Red Bull and more recently, Caffè Nero.
My strength lies in bringing fresh, unique perspectives to every project, blending creativity and versatility behind the camera whether as a director, photographer or self-shooting filmmaker.
Across all that I do, I focus on authentic storytelling with a personal touch, balancing commercial success with innovative, engaging content.
***Semi-Finalist for the BBC Comedy Directors Bursary 2024***
Recent Clients include; Remitly, Caffe Nero, Sorbet, Dior/Saint Laurent, Bel Cobain, Pitch & Sync
Projects
- Caffe Nero "Appless"Caffè Nero – "Appless" Comedy Campaign Role: Director & Co-Writer (5-Part Series) I directed and co-wrote Caffè Nero’s "Appless" comedy campaign—a five-part series designed to drive app downloads by highlighting, with humour and charm, what life looks like without the Caffè Nero app. The campaign rolled out across digital and in-store channels, with stills from the films featured nationwide as part of the brand's point-of-sale campaign. Each script was crafted to blend dry British wit with eve
- Ruthven "Cautious" Live Recording @ Pitch & Sync StudiosRuthven Live Session at Pitch & Sync Studios Role: Director (Live Performance & Q+A) I directed this intimate live recording session with artist and musician Ruthven at Pitch & Sync Studios in Shoreditch, crafting a warm, analog-inspired visual identity influenced by archival imagery of Marvin Gaye in the studio, imagery I uncovered during the visual development process. The session also featured a live Q&A hosted by broadcaster Anita Rani, which I directed alongside the performance, blending
- REMITLY "STAY CLOSE, EVEN WHEN YOU'RE FAR APART"I directed and photographed Remitly’s global brand campaign, "Stay Close, Even When You're Far Apart," spanning broadcast TV, digital, and social channels across The UK, Pakistan, India, Germany, France, Australia, and the UK. As both TVC Director and Lead Photographer, I shaped a cohesive visual language across all touch points—capturing intimate, emotionally resonant moments that speak to the power of connection across distance. This campaign was developed with a hybrid workflow, blending c
- Rap Goes Pop! Vice x Kellogs Pop TartsI directed a short music doc for a @vice + @poptartsus featuring my all time favourite music producer duo @fanatixonline who absolutely smashed it. Meeting heroes here did not disappoint they lit the track on fire � I was thrilled to land this job - Huge thanks to @kateturnerproducer and @archieharding for getting me on-board. I absolutely LOVE directing music content, and being awarded this fun lil music doc meant getting to show sides to how FanatiX @dro_thefanatix and @cdot_thefanatix work in
- Dior Homme Fall 2020 for Sorbet MagazineFrom Commissioner William Buckley "You dream. So happy we got to have YOU to shoot this! It’s a dream. Big shout outs to the full squad, see list below - Adore you." — Trekking through East London ends in these Dior garms gassed. Kim on some next-level flex, pearl and velvet opera gloves. What? Listen, yeah, it’s #JudyBlame, it’s Buffalo, it’s #LGBTQ+ club kids all singing with #ChristianDior couture archive-inspired silhouettes, and #Basquiat because. — #DiorMen #KimJones — Moving Image Video/
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Projects credited in
- PAPER LONDON FASHION FILMCommissioned by Paper London to create the fashion film for AW13 collection. The idea was inspired by their mood board which the Paper designers creatively brainstormed together. We (Hendrix & Belle) took the idea from that and turned it to a moving mood board. We were given 5 looks to animated and told the stories and inspirations of where each looks came from.
- BBC Arts x British Arts Council: PartitionsIn memory of the partition of India, 70 years ago, the film is a musical portrait of the thriving Punjabi community in London's Southall. The film looks to the past and the future, capturing both the younger and elderly members of the neighbourhood. The film has been produced by Somesuch and Co, British Arts Council, Asian Arts Agency and Canvas Studios. Director: Vivek Vadoliya Producer: Shimmy Ahmed DOP: Ben Marshall Music: Punjabtronix
Work history
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Freelance FilmmakerFreelance
London, United KingdomFreelance
I currently work freelance, creating moving image content for various clients within - non-profit, fashion, music and advertising.
I have worked with clients such as Bare Minerals, Superga, Made.com, Topshop, Stylist, SB.TV among others,
Director & CreativeThe Stylist Group
- London, United KingdomFreelance
Creating video content for Stylist Digital.
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Skills
- Music
- TV
- Final Cut Pro
- Producer
- Audio and Video Editing
- Storytelling
- Self-shooting
- Canon 5D Mark III
- Making of
- Editing
- Documentary Production
- Audio Capture
- Behind The Scenes Filming
- Sony A7sii
- Sony FS7
- Adobe Premier Pro
- Photoshop
Education
CSM Short Course Creative Writing Fact of Fiction Central Saint Martins (UAL)
London, United Kingdom
Awards
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Raindance Film FestivalRaindance Film Festival
A film I wrote, shot and directed was accepted in the Lost Sensations strand of Independent Film Festival, Raindance, 2015.
https://vimeo.com/140654014