Shirin Khanano

Shirin Khanano

Creative Partnerships DirectorLondon, United Kingdom
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Connections
Sophie Latch
Pip Jamieson
Jacob Zinzan
Shirin Khanano

Shirin Khanano

Creative Partnerships DirectorLondon, United Kingdom
Projects
  • Make it work & Challenge your creativity
    Make it work & Challenge your creativityOne of my first projects I coordinated - Creating a music video with no budget!
Work history
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    Creative Partnerships Directorinitiative
    London, United KingdomFull Time
    - Responsible for identifying, developing, and leading creative partnership campaigns for Amazon Prime Video UK. - Pan-EU Amazon Prime partnerships advisor. - Involved in agency pitch work.
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    Partnerships Group ManagerPHD media UK
     - London, United KingdomFull Time
    Clients: HSBC, Diageo Group, HP, Oatly, VW Group, Delta, Tangle Teezer, Smart Energy Manage end-to-end delivery of integrated cross-platform partnerships across multiple clients, including brand partnerships, sponsorship, experiential, and AFP's. Maintain a solid understanding of clients’ businesses and their competitors to work up proactive ideas and make recommendations to clients/planning teams. Develop strong relationships with media partners and internal teams (Strategy, Discovery, Planning, Investment). Build strong relationships with clients and act as a specialist advisor to them and their other agencies and partners to maximise their partnership opportunities. Lead on brief responses, recommend partners, and evaluate responses to ensure they deliver the desired KPIs and business/campaign objectives. Negotiate across both traditional and non-traditional media partnerships to ensure deals are competitive and continually maximise value for clients by pushing media owners to deliver over and above planned campaigns. Own the digital process i.e. 3rd party tracking, internal/external Ad Ops comms, streamline digital implementation processes, and be responsible for implementing new agency digital updates across the team. Present and pitch creative solutions to both clients and agency colleagues.
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Skills
  • Google Analytics
  • Facebook Strategy
  • Advertisement Branding
  • Media Planning
  • Youtube
  • Campaign Strategy
  • Channel Strategy
  • Cross-platform Media
  • TV Campaigns
  • Brand Partnerships
  • Commercial Partnerships
  • Media Partnerships
  • Creative Partnerships
  • Partnerships
  • Media Buying
  • Digital Agency
  • Digital Branding
Education
    Online Marketing and Social Media
     - Stockholm, Sweden
    Description of the educational skills post graduation from the schools website. Skills in: Master the tools, programs, and best-practice methods for marketing in search engines, content and display networks and social media. Relate a company's marketing and revenue to the customer, conversion and media channel to consolidate and justify ROI for digital marketing.Mastering the industry tools in advertising, Google Adwords, and web analytics, Google Analytics, using certification in both. Skills to: Implement marketing in digital channels from a strategic and qualitative / quantitative perspective. Plan and implement advertising strategies in the search engines, display networking, social media and video platforms. Plan and estimate for ad strategies in affiliate and display marketing, and programmatic buying
    6 months courses - Marketing - Public Relations - Strategic Communication
     - Lund, Sweden
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Awards
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    WACL Future Talent AwardWACL
    Winner of the 2023 Women in Advertising and Communications, Leadership (WACL) award which is a membership organisation whose purpose is to accelerate gender equality in the advertising and communications industries.
    Bloom UK logo
    Bloom UK logo
    Bloom Mentoring ProgrammeBloom UK
    Winner of the 2021 Bloom Mentoring Programme which gives the next generation of rising stars the skills to grow and achieve their career goals by connecting them with inspirational senior women. The programme is open to women with 1 to 5 years of experience in any discipline in the marketing and communications industry.