About me
A highly professional, dynamic, and driven Marketing Executive with a comprehensive background in marketing of established global
brands and brand licensing. Experienced with working in a fast paced environment, gaining strengths in leadership, project management,
building relationships and communication. Proven ability to quickly understand the mission, vision and values of a brand, ensuring that
brand messages, standards and communications are understood and implemented effectively.
Work history
Marketing ExecutiveTed Baker
London, United KingdomFull Time
Responsible for leading the planning and growth development of the brand’s concession and outlet business within UK and Ireland,
overseeing and having focused responsibility for all brand marketing communications and initiatives. Being the main project lead in
managing the global marketing campaign and budget for the brand’s global Bridal collection ‘Tie The Knot’ both offline and online. Primary
marketing contact for all senior members of the brand’s retail team, as well as for the brand’s key stakeholders and partners within the UK
and EU. Accountable for the brand’s annual concession and outlet retail marketing calendar, planning and delivering appropriate and
timely events and in-store activities, whist evaluating the measures of success. Responsible for the budget for all retail marketing activities
within the concession and outlet business on a project-to-project basis ensuring a positive return on investment is always achieved. Play a
supporting role in the development and growth of the brand’s CRM database as part of the global expansion and communication strategy,
actively collaborating with the CRM team to enhance projects against business objectives. Work collaboratively with the E-commerce,
Social, PR, Creative, Buying and Merchandising teams to maximise campaigns and ensure positive global brand expansion.
Brand CoordinatorEndeavor
- London, United KingdomFull Time
Provided essential support to the Licensing Director and Vice President with the management of IMG’s International Collegiate Licensing
programme and of American Freshman, a UK retail lifestyle brand. Oversaw and managed all brand social and digital web marketing and
worked closely with key stakeholders to successfully develop and implement strategic communications through social media and online
web campaigns. Was responsible for the day-to-day management of all brand licensees, responding to licensees’ communications and
coordinating the product approvals process, ensuring all products met the brand and licensing style guides. Implemented new product
launches therefore assisted the management of all aspects marketing, branding and promotion. Oversaw budgets, whilst compiling and
distributing financial sales forecast information. Monitored competitor activity weekly, identifying potential market trends and brand
licensing opportunities. Was responsible for uploading all brand licensing contracts onto the online IMG licensing system and supported
the deal making process.
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Skills
- Campaign Management
- Project Manageent
- Brand Marketing
- Budget Management
- Social Media Marketing
- SEO
- Retail Marketing
- Excellent Communication
- Highly Motivated
- Stakeholder Management
Education
U
U
BSc (Hons) Pharmaceutical Chemistry Univeristy of East Anglia
- Norwich, United Kingdom
F
F
A Level Biology, Chemistry, EconomicsForest School London
- London, United Kingdom
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