About me
Graphic Designer. Previously Chief Designer at CSH Design in Shenzhen, China, Currently enrolled in a masters programme at London College of Communications.
A member of Shenzhen Graphic Design Association.
During tenure at CSH Design, has led successfully led numerous design national and international projects. In particular, the design of the Mascot of Xi'an Expo 2011 received with critical acclaim nationwide.
Projects
- AromhourAromhour is a brand that explores the relationship between smell and time. The concept of Aromhour is telling time by smell. From the scent clock system to various industries by interacting with customers and then explore more new possibilities basic on this concept. Customers could realize how time flies without interrupted while enjoying the aromatic bath. Visualizing smell – moving images The idea of different moving images demonstrates the different scent of AROMHOUR. Rather than using static images, the speed and rhythm of the moving images, and the abstract element within it, enables us to express the mood of each individual scent more closely. Visualizing time – the sundial The reason why the shadow of sundial was chosen as the language to represent time is that it is original from nature and changing continuously. Considering the positioning of this brand, telling the time by the different angles and shapes of the shadow are delicate and gentle. The animation conveys the relationship between the transformation of moving images of each scent and the changing of the shadow of sundial directly. Accompanied by music that flows with time and sounds that signal the passing of each hour, the viewer can understand the essence of the brand from these 27 seconds of animation. The animation is of circular in shape, this aspect of the animation is related to the 24 hours of the day, our watches, and our clocks all tend to this particular shape, as it represents day after day, an endless continuity. It is symbolism that people are familiar with, and a straightforward to reinforce the concept of time.
- New MythThe hand craft project produced in Ten Images for Ithaca. The journal for the topic of 'journey'. I love observing and imagining whatever makes me curious. I began to imagine when I watched the tops of mountains on the ferryboat. It must be another world under the sea. When I imagined more, I though of the ancient creature from Chinese myth. It would be interesting that Chinese ancient creatures visit in this mysterious island. Let's imagine and explore more.
- BordeauxThis style of Bordeaux wine was the special memorial in the Shanghai Expo, 2010, which exhibited in the France Bordeaux exhibition hall. The theme of the France Pavilion was ‘Sensual City’. It should symbolize the romance, elegance, honour with Chinese elements. The idea combined the Chinese traditional ink with the feeling of tasting the wine of Bordeaux
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Work history
Art Director
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Red Design has been founded as a branding consultant company since 2013.. The boss invited me to work as a art director before I went abroad. I learnt how to manage projects and communicate with clients during this period.
Chief Designer
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Chen Shaohua is a famous designer in China. He was well known because of the logo for the Bids for the 2008 Summer Olympics. His company is a professional branding and graphic design institute. I had worked this company for five years from a design assistance to a chief designer .
Skills
- Visual Arts
- Art Direction
- Design
- Illustrator
- Photoshop
- Visual System
- Graphic Branding