I am currently working across marketing and ecommerce for a luxury menswear brand and I’m looking for a new opportunity within digital marketing. In my current and previous roles I have helped shape the editorial style of the brand as well as their marketing strategy, which allows me to use my creative thinking skills and hands-on attitude as well as my writing talents.Locked Pro Plan feature
• Project managing photo shoots from ecommerce product shoots to seasonal campaigns • Copywriting across all communication channels from swing tickets to tweets, via blog posts and online product descriptions • Creating and updating the Oliver Spencer communications calendar – planning seasonal stories to engage customers throughout the year • Maintaining the website on a day-to-day basis to ensure a smooth and enjoyable shopping experience
Getting to write about beautiful, high quality products is pretty much my dream, so working with Iuxury homewear and underwear brand Derek Rose makes my job very easy. Focusing heavily on digital content, I am the chief contributor to the Derek Rose blog and I assist in the merchandising of the website and with creating marketing emails. I also write all online product copy, detailing technical features of our underwear and setting scenes of relaxation when describing our sleepwear. Social media is another outlet that I utilise on a daily basis, managing Facebook, Twitter, Google Plus, Pinterest and Instagram. Everyone loves tweets about men's underwear. Another facet of my job is co-ordinating PR, both with the press and our PR agency. I am the main point of contact for information about the brand: working with stylists to arrange the most appropriate samples for editorials, and with our PR agency to ensure our press releases best reflect the values of Derek Rose and the stories we are telling with our collections.
Specialising in fashion and film, I explored the intersections of cultural and social theory to discover the histories of fashion and how it has helped shaped identity and subjectivity.