About me
Strategic and results focussed marketing leader with demonstrable track record in formulating and delivering brand strategy, communication strategy and consumer campaigns. Passionate about marketing with extensive experience leading teams to deliver brilliant creative and propositions that drive brand consideration, engagement, and deliver commercial targets.
Projects
Projects credited in
- ITV - More Than TVGreat Characters Make Great Drama is the launch of ITV’s new Brand positioning as More Than TV. These films aim to to drive reappraisal. To engage new viewers and provoke people to look again and see ITV as a creative, ambitious and modern company that make some incredible programmes and experiences. We wanted to celebrate the impact great drama has on lives beyond the screen highlighting the complexity and depth of ITV characters and the compelling stories they tell.
- ITV CreatesFrom January 1st 2019 ITV launched a new on-screen identity project across the ITV main channel, curated with Charlie Levine. Every week new idents will be showcased, with a different interpretation of our logo created by a wide range of British artists. All of the work is influenced by ITV, our programmes or the artist’s personal relationship with ITV and television itself. The project aims to reflect ITV's ongoing commitment to creativity, giving a platform to UK talent and giving a unique
- ITV Creative: Victoria Interactive ExperienceSee the exquisite set of Victoria, costume design by Rosalind Ebbutt.3
- Sky 1 HD - Got To Dance1
+ Show more
Work history
Head of MarketingITV
London, United KingdomFull Time
Oversee all brand and performance marketing for ITV’s direct to consumer business channels.
Skills
- Brand Marketing
- Brand Strategy
- Media
- Media Partnerships
- Media Campaigns
- Marketing
- Marketing Campaigns
- Marketing Branding
- Marketing Planning
- Strategy
Education
S
S
LawSheffield Hallam University
Sheffield, United Kingdom