Sian Melton

Content / Social Media

FollowUnfollow

Join our Pro Plan to message Sian

You can only message people who are following you. If you’d like to message this person, simply join our Recruiter Pro Plan.

  • LocationLondon, United Kingdom

Projects

View all

Are you sure?

Do you really want to delete project Content Producer - TIFF Midnight Madness?

Are you sure?

Do you really want to hide project Content Producer - TIFF Midnight Madness?

Are you sure?

Do you really want to unhide project Content Producer - TIFF Midnight Madness?

Are you sure?

Do you really want to delete project Content Producer - TIFF Vanguard?

Are you sure?

Do you really want to hide project Content Producer - TIFF Vanguard?

Are you sure?

Do you really want to unhide project Content Producer - TIFF Vanguard?

Are you sure?

Do you really want to delete project REELSIDE Interviews?

Are you sure?

Do you really want to hide project REELSIDE Interviews?

Are you sure?

Do you really want to unhide project REELSIDE Interviews?

Are you sure?

Do you really want to delete project The MUFF Society - Vision and Branding?

Are you sure?

Do you really want to hide project The MUFF Society - Vision and Branding?

Are you sure?

Do you really want to unhide project The MUFF Society - Vision and Branding?

Are you sure?

Do you really want to delete project Sundance Coverage 2015?

Are you sure?

Do you really want to hide project Sundance Coverage 2015?

Are you sure?

Do you really want to unhide project Sundance Coverage 2015?

Are you sure?

Do you really want to delete project Sundance Film Festival Reviews 2016?

Are you sure?

Do you really want to hide project Sundance Film Festival Reviews 2016?

Are you sure?

Do you really want to unhide project Sundance Film Festival Reviews 2016?

Are you sure?

Do you really want to delete project Posh Veils?

Are you sure?

Do you really want to hide project Posh Veils?

Are you sure?

Do you really want to unhide project Posh Veils?

Are you sure?

Do you really want to delete project Bespoke SS12 ?

Are you sure?

Do you really want to hide project Bespoke SS12 ?

Are you sure?

Do you really want to unhide project Bespoke SS12 ?

About me

 

PERSONAL QUALITIES - Driven, hard worker—capable working both independently and on a team - Creative—always playing and exploring, both professionally and personally - Excellent problem solver; able to be detail oriented and also think big picture - Incredibly organised (the secret is colour-coding everything) - Quick thinker and calm under pressure - Can entertain a room full of toddlers with only food colouring, milk, and dish soap SOFTWARE SKILLS Social Media - Hootsuite, Buffer, TweetDeck, Moz, Tweepi, Mailchimp, FB/Twitter Analytics, BuzzSumo Content Creation - Photoshop, Lightroom, Bridge, Final Cut Pro, Digital SLRs Team/Project Management - Trello, Slack, Filemaker

Skills

 

  • Marketing PR
  • Writing
  • Copywriting
  • Editing
  • Festival
  • Live Event
  • Blogs
  • Production Management
  • Social Media Marketing
  • Web Content
  • Event Organisation
  • Communications
  • Photoshop
  • Social Meda
  • Film Festivals

Work history

Currently

Writer & Content Producer

Freelance

Jan 2009
  • Responsibilities – has written blogs, conducted interviews, and created content for a variety of websites; works independently to research and write pieces. Achievements o Main content creator for the TIFF Vanguard Blog for the 2012, 2013, and 2014 Festival and TIFF Midnight Madness Blog for the 2014 Festival; created a new yearly feature called the Vanguard Mascot Battle (with gifs!) o Covered Sundance films for Cineflles in 2015 and 2016 (two such reviews had pull-quotes that were featured in a trailer and on a website) o Exclusively covered the Canadian television show REELSIDE for Geekpr0n; interviewed five directors and wrote pieces for the website Creative Producing (fashion films, lookbooks) clients include: - Bicyclette Boutique - Posh Veils - Megan Wappel Designs - Oh! Dina - Headmistress

Currently

Social Media Manager

Women Hollywood

Jan 2016
  • Responsibilities – Creating social content distribution strategies that incorporate all social channels; producing new specialty campaigns and managing a list of social media contacts for promo/outreach; also advising founder on new and interesting ways to promote the website. (Remote, paid internship, 10-15hrs per week, evenings) Achievements o Increased Twitter followers by 2k; increased Facebook likes by 2.5k o Gave the Facebook and Twitter accounts an engaging voice through conversational captions and by replying to comments and tweets o Designed a specialty campaign that ran on Facebook and Twitter before and during the Academy Awards and created an post-campaign analysis and visual presentation of the resulting data o Implemented a weekly social feature, #WFW (Women in Film Wednesdays) o Developed a long-term, full-time social media strategy to take the brand further and improve overall reach and engagement

Currently

Founder & Creative Director

The Muff Society

Sep 2014
  • Responsibilities – created the overall look, voice, and vision for the brand; originally solely responsible for all programming, event co-ordinating, social media and marketing but now manage a team of Producers and Volunteers remotely; main curator of the social media handles and oversees all of the content strategies for the blog. Achievements o In charge of Brand Strategy and Development, from logo design to marketing strategies o Grew the social communities from scratch; currently the Facebook Page reaches 20k monthly with 4.6k engagements; the Twitter account reaches 32.2k monthly o Was featured on SXM Canada Talks radio show and interviewed for Now Magazine, The Globe, and Mail, and Cineflles (links below) o Wrote and maintains an online resource database (e.g. templates, guidelines, instructions) for the team to access o Through marketing and outreach, has collaborated with the following organisations: TIFF, Blood in the Snow Canadian Film Festival, Drunken Cinema, Toronto Silent Film Festival, Christie Pits Film Festival, Female Eye Film Festival, Etheria Film Night, and Inside Out Toronto LGBT Film Festival

2016

Media Manager

Say Fromage

Mar 2016 - Jul 2016
  • Responsibilities – editing and processing media from projects and liaising with clients to distribute their media; managing media archive; updating the images, copy, and content on website and blog; writing and delivering a monthly newsletter. Achievements o Overhauled and edited all copy on the website for grammar, and voice o Redesigned the newsletter and rescheduled the delivery time, increasing opens and clicks o Wrote a proposal for a social media strategy for the blog, Twitter, Facebook and Instagram, including updates to internal social processes for all departments

2016

Production Manager

Mckay Williamson

Aug 2015 - Apr 2016
  • Responsibilities – oversaw production across multiple teams for all ongoing projects; managed administrative duties such as data entry, scheduling, equipment rentals, call sheets; liaised with clients regarding their projects and invoices. Achievements o Re-established and strengthened communication between departments o Raised awareness for the need to update operations processes and created outline for potential new processes o Oversaw approximately 275 projects—all of which were delivered by their deadline—from start to delivery over the 2015 Christmas Season

2016

Theatre Operations

Freelance Various Film Festivals

Jan 2010 - Jan 2016
  • Responsibilities – has held various roles and multiple festivals in Theatre Management and Event Coordinating; would manage the daily operations at venues, including volunteer training and management, box office sales, tech support, customer service, guest relations. Sundance Film Festival - Microcinema Manager (2012): oversaw logistics for multiple daily public panels - Assistant Venue Manager (2014): lead a team of volunteers through managing an art exhibit - Special Theatre Operations (2015-16): coordinated green room logistics and acted as main point-of-contact for all high-profile guests and filmmakers - Facilitated volunteer training and scheduling - Responsible for daily and end-of-event reporting Hot Docs International Film Festival: Theatre Operations (2010-11, 2013, 2015) - Managed daily theatre operations for Flagship 700-seat theatre - Coordinated on-site client services - Liaised with other departments and filmmakers/special guests - Managed team of staff and volunteers Achievements o Has also worked with: Seattle Film Festival (2012-13), Milwaukee Film Festival (2012), Tribeca Film Festival (2012) Chicago International Film Festival (2012), True/False Film Festival (2013), Hamptons International Film Festival (2013)

2015

Medal Ceremonies Production Supervisor

Toronto 2015 Pan Am/parapan Am Games

Apr 2015 - Jul 2015
  • Responsibilities – editing and processing media from projects and liaising with clients to distribute their media; managing media archive; updating the images, copy, and content on website and blog; writing and delivering a monthly newsletter. Achievements o Overhauled and edited all copy on the website for grammar, and voice o Redesigned the newsletter and rescheduled the delivery time, increasing opens and clicks o Wrote a proposal for a social media strategy for the blog, Twitter, Facebook and Instagram, including updates to internal social processes for all departments

2015

Lab Coordinator

Action Potential Lab

Sep 2014 - Apr 2015
  • – Managed daily operations of art/science lab + event space; including admin, client services, and product inventory – Responsible for all marketing + outreach through original content on social media platforms, the website, and in newsletters – Developed art/science programming + lesson plans for toddler, pre-school, and school-age children

2015

Social Media Manager

Royal Cinema

Sep 2014 - Jan 2015
  • - managed the cinema's Twitter, Facebook, and Instagram feeds - planned campaigns for specific events and promoted general screenings - created original content - implemented a monthly scheduling system

2014

Campaign Content Producer

Bleeding Audio Documentary

Aug 2014 - Dec 2014
  • - worked with film director and producer to plan and produce the project's Kickstarter campaign - wrote and edited the campaign copy - assisted with branding design - set up and managed the social media accounts (Tumblr, Twitter, Facebook, Instagram) - programmed and managed the campaign's social media plan - engaged with fans through the social media platforms

2014

Event Coordinator

Hot Docs Canadian International Documentary Film Festival

Feb 2014 - May 2014
  • - Produced and implemented all special events - Organized food, beverage, and floral arrangements at multiple events - Responsible for acquiring appropriate permits - Acted as main-point-of-contact for guests at events during the Festival

2013

Website Editor

Charlemagne Films

Jan 2013 - Dec 2013
  • - assisted with design/layout of website - wrote and edited all copy - managed blog entries - curated and scheduled original content for blog - wrote original content for blog

2013

Regional Manager & Park City Theatres

Sundance Institute

Sep 2012 - Feb 2013
  • - Supervised pre-Festival and daily festival operations for 3 key theatres (the MARC, Egyptian, and Temple) and 7 teams - Worked pre-festival to finalize contracts, plan and order all equipment, produce and edit training materials and policy guides, and assist in the setting up of each venue - During the Festival, trained teams and oversaw all daily operations at each venue; assisted with any elevated or red-flag issues - Post festival assisted with striking of venues, returning equipment, and final wrap reports and evaluations

Education

2015

Digital Strategy Communications Management Certificate

University of Toronto School of Continuing Studies

Jan 2014 - Dec 2015

    2015

    Strategic Public Relations Certificate

    University of Toronto School of Continuing Studies

    Jan 2014 - Dec 2015

      2015

      Web Writing and Social Media Communication Certificate

      University of Toronto School of Continuing Studies

      Jan 2014 - Dec 2015

        Awards

        2012

        Award Winning Carrot Cake Muffins

        • There was a contest at work. I won it.