I'm an avid fashion researcher, creative director, photographer and stylist based in London. Currently studying MA Fashion Media Production at London College of Fashion. I have a bachelor degree in Mass Media with Advertising as my major and post that I pursued a diploma in Fashion Business Management from Parsons, Mumbai.
Fashion, for me, is the most influential form of art because it helps me draw inspirations from everything around me. I have a flair for color and conceptualising ideas, an innate understanding of styling and illustration. I’m a firm believer in - hard work is the only way to succeed. I’m passionate about connecting dots between fashion, culture, and consumerism. I’m tech savvy, quick learner and always a team worker.
I began my career by working at Vogue India as a trainee in the Fashion department. During my tenure at the magazine, I worked with Creative Director Jolie Wernette-Horn, Fashion Director Anaita Shroff Adajania, Senior Fashion Editors Fabio Immediato and Priyanka Kapadia, and photographer Bjorn Schutrumpf. Post that, I was appointed as the Creative Head at Neeta Lulla, an eminent Indian fashion designer and costume stylist, and fashion designer. At present, I work as a freelance creative director and stylist. Recently I worked with Sophie Pera, Fashion Director at Tatler for the March issue of Elle Decor USA which is inspired by India.
Projects credited in
- CrossRoadsEditorial for @thewemag Whenever South Asian or Indian fashion is mentioned, photos of embroidered ensembles or bridal wear come to mind - and as a matter of fact these ensembles are tantamount to the region. But what may not be thought of are brocade blazers, or embroidered corset tops and hand printed coats. These fresh styles, a blend of tradition and contemporary, past and present, of East and West are enticing fashion mavericks globally. Breaking the stereotypical notions of the Indian fas
Work history
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Stylist and Art DirectorAlice Magazine
- Jaipur, IndiaFreelance
Worked on the fashion feature story for the summer issue of Alice Magazine owned by American photographer Melissa Rodwell.
Worked as an acting producer by securing collaborations with hotels, palaces and restaurants in Jaipur for the shoot.
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StylistSecond Swim
- IndiaFreelance
Worked on a promotional shoot for Australian swimwear brand Second Swim.
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Skills
- Styling
- Styling Direction
- Styling Shoots
- Editorial Styling
- Fashion Styling
- Fashion Communication
- Fashion Direction
- Photographic Direction
- Creative Direction
- Adobe
Education
MA Fashion Media ProductionLondon College of Fashion, UAL
London, United Kingdom
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Post Grad Diploma of Fashion Business ManagementISDI Parsons Mumbai
- Mumbai, India