About me

With over 4 years of design experience, my skills involve generating ideas to designing campaigns that work across print and digital platforms. Below is a link to my portfolio.

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Projects

• Milkround CampaignBrief - To design creative assets for their B2B Thought Leadership campaign in order to obtain new clients and to retain and build relationships with existing clients.
• The Empathy Business One PagerI was tasked to design a one pager to communicate to future potential clients the services the Empathy Business provided to their B2B clients.
• City University of London Student Union Branding ProjectCity, University of London were celebrating 125 years. City Students’ Union are planning to have a fun day for students, staff and the local community on Northampton Square, the heart of City, outside of the University Building. I was assigned to design concepts for the creative assets to promote this event and build on the success.
• Muzmatch Social ContentMuzmatch is a dating app aimed at single muslims who are looking to find their perfect partner. I was tasked to communicate a key feature of the app using illustration/graphics. The design had to be created for Instagram.
• IQ Student Accommodation BookletI was tasked to design a 4 page booklet promoting their Newcastle properties to university students.
• Yazoo Ad CampaignProject Brief: To create an online advertising campaign for any brand you want. Solution: Created an online advertising campaign to raise awareness and encourage children to buy the new Yazoo yogurt smoothie. The idea I had for this campaign was that the secret ingredient for the new Yazoo yogurt smoothie had been stolen. If you were able to retrieve it you would be rewarded. The campaign had a Cluedo approach in which the individual had to go through various online platforms to gather clues

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Work history

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Marketing DesignerBuilder.ai
Nov 2019 - Feb 2020London, United KingdomFull Time
• Creating a design briefing process to support the product and marketing team • Working closely with stakeholders to determine creative strategy • Designing prototypes for webpages using UI design tools such as Figma • Liaising with an external agency to carry out A/B testing on campaigns • Managing and providing feedback on projects created by freelance designers • Executing design for marketing campaigns across all social, email and paid ads.
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Digital DesignerBuzz Group Ltd
Jul 2018 - Oct 2019London, United KingdomFull Time
• Taking creative lead on marketing campaigns • Designing web banners across desktop, mobile and tablet • Improving the user journey of the Buzz website • Developing the UI design across their website and mobile app • Creating assets for CRM, paid social media and retail activities • Assisted with the recruitment of designers within the digital team.

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Skills

• Adobe Photoshop
• Adobe Indesign
• Adobe Illustrator
• Print Design
• Web Design
• Social Design
• UI Design
• Marketing Design
• UX Design
• Prototyping

Education

BA(Hons) Digital Advertising and DesignRavensbourne University London
Aug 2011 - May 2015London, United Kingdom