Silvia Baretta
Available

Silvia Baretta

Freelance Digital Marketing & Business DevelopmentSydney, Australia
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Connections
Giorgio Gremigni
Richard Keeling
Roberta Davies-Schmidt
Silvia Baretta
Available

Silvia Baretta

Freelance Digital Marketing & Business DevelopmentSydney, Australia
About me
I have over three years’ experience in digital marketing and advertising for culture-related organisations, having worked for a London-based online publisher since 2014 and for museums and galleries previously. Additionally I developed significant project management, PR and communications skills through work experience both in Italy and the UK. Three words to define myself? Creative, pragmatic and multi-lingual.
Projects
  • Art Fund campaign
    Art Fund campaign
Work history
    Freelance Digital Marketing & Business Development
    Sydney, AustraliaFreelance
    Working with small businesses, start ups and independent art organisations to provide digital support, grow their business and increase the following within their communities. During the last months, I have been working with four different organisations: - Chatty Feet, London: Copywriting for the blog, Digital Marketing support and Social Media. - London Belongs To Me Ltd, London: Business Development project to grow the company's commercial portfolio. Worked closely with Commercial Director to create a new media kit and pricing structure as well as structure the sales pipeline to reach out new customers and retain existing ones. Office support work including researching new distributors, creating a strategy to increase newsletter subscribers and designing a newsletter to promote the membership scheme. - The Cocktail Gardener, London: Digital Marketing, Social Media and PR support to promote their Summer event 'Midnight Apothecary'. - CANAL, London: Translation work and communication support for the research project and exhibition on Italian artist Claudio Del Sole.
    Digital Account Manager
     - London, United KingdomFull Time
    - Managing digital marketing channels such as social media, websites, newsletters and 
marketing collaterals for various shopping and lifestyle destinations in London - Producing targeted creative strategies for digital channels and generating original 
campaign ideas - Using analytics to develop future strategies and targets - Working closely with the PR and Events Team to deliver successful marketing campaigns - Creating new business proposals and pitches
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Skills
  • Advertising
  • Events
  • Marketing PR
  • Visual Arts
  • Copywriting
  • Editing
  • Account Management
  • Business Development
  • Marketing
  • Pitching
  • Problem Solving
  • Project Management
  • Sales Support
  • Social Media Marketing
  • Relationship Management
Education
    Cultural Tourism Planning and Management
     - Padua, Italy
    Vote: 109/110 - ISCED 5.
Awards
    Leonardo Da Vinci EU Programme
    In 2013 I was awarded a Leonardo scholarship from the University of Padova (Italy) which allowed me to do a five-month work experience abroad. I successfully completed an internship at the Brunel Museum, London. The Leonardo da Vinci Programme was part of the European Union