About me

Ciao! I'm a Senior Creative - Copywriter with over 15 years of experience in advertising and communications across various European countries.  I would describe myself as a hybrid rather than a traditional copywriter, as I love writing and concepting but I also enjoy designing, taking photos, building websites and unleashing my inner geek.  In my previous life, from 2008 to 2012, I worked as a Communications/Project Manager for creative and technology-based startups, in Italy and Europe.  In my spare time I organise events for International Creatives London, a non-profit community that supports foreign creatives living in London, which I co-founded in December 2015. If you like what you see and you're also keen on doing great work, do get in touch and let's grab a cappuccino!

QuestionsProjectsExperienceTeam

Projects

• 31

  Make Google Do It / Fallo Fare a Googlebrief: launch Google Assistant in Italy client: Google Italia agency: R/GA London
• 1

  BoConceptLead Copywriter working within the Global Marketing Team on integrated campaigns, social media content, press releases, B2B, POS materials, website and more.
• Dubai, the city with no boundariesbrief: metro station domination - Milano Duomo. We were asked to promote the three daily flights from Milan to Dubai, arousing interest among travellers in all the activities that this city has to offer. idea: to boost the concept of Dubai, the city with no boundaries, the walls have been coated with evocative images that literally get out of the framework of the billboards - allowing passers-by to live, even for a moment, an immersive experience in the city where everything is possible. clie
• 2

  Virgin Activebrief: social media activation for the campaign ‘We’ve Got A Workout For That’ client: Virgin Active UK agency: iris Worldwide
• 6

  Nesquik Studiosbrief: concepting, writing and art direction for Nesquik Studios, a global website with ideas, inspirations and recipes for kids and parents. client: Nestlé agency: McCann Worldgroup
• the isobel coffee shopinsight: because of the big espresso machine that can be seen through the window, many passers-by think that ad agency isobel is a café. idea: right before the beginning of the London Coffee Festival, we decided to turn isobel into a proper café for a couple of days. People could walk in, enjoy free coffee and home-baked treats. They could also donate to help survivors of the Nepal Earthquake. We invited two artists for some live drawing, and spread the word on social media - for a two-day eve

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Work history

s
s
Senior Copywritersilvianardella.com
Feb 2016London, United KingdomFreelance

Skills

• Advertising
• Marketing PR
• Copywriting
• Editing
• Social Media Marketing
• Web Content
• Indesign
• Office
• Photoshop
• Word
• Concepting
• Copywriting
• Writing for Advertising
• Event Planning
• Community Management
• Networking
• Social Networking

Education

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M
Diploma in CopywritingMiami Ad School
Sep 2012 - Aug 2014Hamburg, Germany
Concepting, copywriting, design, photography.
U
U
Master’s Degree in Marketing and CommunicationsUniversity of Bologna
Nov 2006 - Jun 2007Italy
Marketing research, brand management, copywriting, business administration.

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Awards

Young&Awesome showcaseShe Says
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A
Silver nailADC Germany
Print campaign for Inlingua (language school)