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With over 8 years of experience within the fashion world I have gained an extensive understanding of the inner workings of the industry. I have always had a dedicated knowledge for its marketing, dynamics and environment. Over the years I have worked in many different roles and with a vast roster of high end clients, both assisting and leading various fashion projects around the world. I spent my initial years working my way up in models agencies and after many different experiences and much meditation I decided to pursue my career as a freelancer. Im currently focusing on creating and leading creative projects such as but not limited to fashion shows, editorials and advertising, with a vast knowledge of casting, production (both camera and stills) and a natural ability for creative direction, I hope to continue to work and develop within my established markets, expand to new ones and create longevity within my work.
Ongoing casting collaborations during Fashion week Milan & Paris FW - Isadora Banaudi: Missoni, Giorgio Armani, Emporio Armani, Marco De Vincenzo, Uma Wang & Sharon Wauchob. Milan FW -Random Production: Blumarine, Moschino, Max Mara & Trussardi.
Casting assistant for various ongoing freelance projects with Grazia Italia.
Clients include:Mert Alas & Marcus Piggott, W Magazine, French Vogue, American Vogue, LOVE Magazine, Interview Magazine, Givenchy, Gucci, Loewe, Siviglia, Armani & Patrizia Pepe
After leaving my position as Assistant at IMG Models, I moved onto a more senior position at Union Model Management. I particularly enjoyed working in this small boutique agency as it was a very different experience to working within a global network. I learned to form and nurture relationships with model agencies all over the world and how to find and approach new and foreign agencies with upcoming models. I focused my time at Union on development board and editorial work, working with a range of editorial clients. Part of my job involved scouting at different events, something i thoroughly enjoyed and occasionally continue to do.
As my first ever full time role within the fashion industry, I had the fortune of working with such an established world wide agency. My role at IMG was that of Assistant, and being the “younger” office of the network we functioned with a small team but nevertheless as the powerhouse that IMG is. Because of the size of our team my role was very varied and incredibly busy, solely juggling the art department, reception, scouting and assisting each booker but with particular attention to the Director. I gained vast amounts of knowledge, had the opportunity to work alongside some of the world best models, agents and clients. After my first initial months I began my work towards in the editorial directions and begun establishing relationships with influential magazines. An exciting part of being a global network was that I had the opportunity to work and travel to the Milan office during fashion week. This was such an important step for me as I learned how different offices work, and began to acquire knowledge of each different market, their differences and their needs.
Principles of marketing and business in the Fashion Industry