Work history
Head of Brand MarketingBBC
? Manage development of new brand: BBC store; developing the site and various marketing strategies including customer offers in editorial, product, UXD and customer journeys; Spearhead the development of brand propositions, brand identity, creative guidelines, tone-of-voice and marketing strategy driven by brand and consumer insight.
? Liaise with multiple senior stakeholders to ensure BBC store is contributing in line with the overall group’s digital offer.
? Oversee all creative delivery, managing graphic design across print and digital, as well as content production for the video production team.
? Develop and implement marketing plan for launch and continuous day-to-day; collaborate with a media agency to develop and optimise paid media (OOH, print and digital), lead internal teams to maximise value and reach across owned and earned media.
? Negotiate and deliver self-funding strategic brand partnerships with Microsoft, O2, media partners and on-pack partners, among others.
? Conceive and execute no-cost viral campaigns as well as managing social presence including organic and paid activity including April Fools stunt delivering over +100% traffic and revenue increase as well as £96K AVE.
? Established and delivered owned media plan including banners, in-app advertising, social, press ads, and presence at live events worth over £700K in first 6 months.
Head of Brand StrategyBBC
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? Delivered a digital strategy that united numerous disparate BBC sites under global genre brands and making BBC.com the consumer facing global hub of the brand.
? Handled the global brand guardianship of master-brand through developing the BBC identity (B2B and B2C) in a commercial space, reviewing brand architecture with key stakeholders and external agencies, and collaborate with PS to create and roll-out the Commercial Branding Guidelines.
? Created and implemented the BBC Group Framework for defining and building brands shared across the organisation, globally; ensured standardisation and adherence to best practice brand management through employee training.
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Skills
- Fashion
- Advertising
- Events
- Marketing PR
- TV
- Excel
- Office
- Powerpoint
- Word
Education
LLM International Human Rights Law
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Masters degree in International Human Rights Law
LB(hons) LLaw
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Law
Awards
Promax Nomination
Nominated for a PROMAX award for a brand film created by the BBC Store creative team.