Originally from Glasgow, Simon graduated from Duncan of Jordanstone College of Art & Design with a BA (Hons) Degree in Graphic Design. He moved to London in 2000 and has since worked with some of the most respected studios, agencies and designers in the industry across a diverse roster of clients and brands.
After gaining a solid foundation in the fundamentals of modernist design at renowned studio Cartlidge Levene, Simon joined acclaimed North Design where a collaborative process was key to the studio’s creative output. Later turning his attention to branding, working on strategic projects of greater scale with agencies Wolff Olins, Moving Brands and Saffron Brand Consultants where he worked closely with the late Wally Olins.
Simon’s experience working with independent design studios, where ideas are beautifully crafted with rigorous attention to detail, and strategic branding agencies, where there is a greater emphasis on the transformational effect on client’s business, give him a uniquely positioned perspective within the design industry.
Projects
- Brandmark Focus — Symbols & LogotypesThe following case study shows a variety of brandmarks – symbols, logotypes, wordmarks, and icons – that have been created over the last 20+ years. There are marks that are out in the wild, pitched ideas, forgotten sketches, and ones that got away. A logo can be considered as a signature of the brand's personality – much like any human personality – attitude, style, and tone of voice may change but a signature often remains unchanged. This is true for a brand, while other identity elements evol
- Home Noir, Collaborative CommunityHome Noir is the place where technology and creativity meet. Part private members club part collaborative community, it’s a growing team of engineers, creators, economists, researchers, idealists and activists brought together to celebrate the beauty of invention. And, all made possible using blockchain currency, naturally. The identity is built around a series of dynamic typographic and textural experiments that allude to both the iterative nature of the creative process and the human side of
- Y.CO Luxury Super YachtsThe challenge for the re-brand of Y.CO, a luxury super-yacht business, was to enhance the brands premium qualities whilst projecting the strategic idea Modern Connoisseurship. As the owners of Y.CO were originally captains of ships, the creative concept of ‘knowing’ was brought to life using storytelling to engage with customers in a more emotive way. Created at Saffron Brand Consultants.
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Work history
DirectorMake Lab
London, United KingdomFull Time
An interdisciplinary design studio based in London working in brand identity, design and art direction.
www.make-lab.co.uk
Skills
- Art Direction
- Creative Direction
- Design
- Brand Identity
- Editorial Design
- Digital Design
- Exhibition Design
- Logo Concept and Design
- Logotype
- Print Design