Projects
- H&M Studio SS19The first-ever immersive fashion journey. For the launch of the H&M Studio SS19 collection, we invited 72 global influencers to Sedona, Arizona for a narrative adventure. Over 48-hours, an original story played out in the real world, blurring the lines between fiction and reality. It began the moment our audience arrived, with a mysterious package. Everything that followed was a complete surprise – from scripted scenes and secret messages to unexpected encounters and hidden rooms. All these
- Google – PoemPortraitsExploring the boundaries of art and technology with Es Devlin and Google Arts and Culture. Every summer, the Serpentine Galleries host a VIP fundraising gala. In 2017, Google was the headline sponsor. They wanted to celebrate their involvement and – at the same time – get the new Pixel phone into the hands of this high profile crowd. Working with award-winning designer Es Devlin, we created PoemPortaits to enhance the cultural experience. This original artwork was part interactive installation
- Balmain - My City of LightsA virtual journey into the mind of Balmain's creative director Olivier Rousteing. Produced in collaboration with MPC and Res. Lab, the experience translates Rousteing’s emotional and creative process into a series of surreal environments. Launched at Salone Del Mobile, it also featured a custom installation and couture VR headset designed in partnership with Rousteing and Oculus. In September, My City of Lights found its biggest audience yet, when it was incorporated into Balmain's SS19 sho
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Projects credited in
- LEGO Movie 2 Film LaunchA playful comms activation to celebrate the launch of The LEGO Movie 2. To create fan engagement, we gave families the chance to visit atrue Brickburg institution: The Coffee Chain. This life sized coffee shop was built from 50,000 oversized LEGO bricks and became the central hub for a global photo call and acted an immersive space for fans of the film franchise .The pop-up toured Europe and was used at premiers in both Belgium and the Netherlands.
- H&M Studio SS19 - an immersive fashion collection launch.For the launch of the H&M Studio SS19 collection, we invited 72 global influencers to Sedona, Arizona for an immersive narrative adventure. Over 48-hours, an original story played out in the real world, blurring the lines between fiction and reality. It began the moment our audience arrived, with a mysterious package. Everything that followed was a complete surprise – from scripted scenes and secret messages to unexpected encounters and hidden rooms. All these discoveries led to a series of spec
- THE NIKE FOUNDATION: GIRL EFFECT LIVEThe Nike Foundation lobbies governments to support the potential of girls in developing countries, which results in breaking the cycle of global poverty - they call this The Girl Effect. Our challenge was to communicate The Girl Effect with a multi-venue street festival in east London. We told the real stories of girls living in poverty through a programme of music, spoken-word, immersive theatre and art, collaborating with an array of creative talent including Jessie J, George The Poet, Punch
- Warner Bros. - A Larger than life film launchMarking the launch of The LEGO Movie 2 for Warner Bros. with a coffee shop built from oversized LEGO bricks Developed to provide a photo story for press and an immersive space for fans of the film franchise The pop-up toured Europe and was used at premiers in both Belgium and the Netherlands
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Work history
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SVP Creative PartnerSunshine
- London, United KingdomFull Time
Skills
- TV Advertising
- Live Event
- Storytelling
- Digital Advertising
- Digital Advertisement
- Creative Direction
- Copwriting
- Creative Concepting
- Advertising