The creative brain behind New Zealand’s fastest growing company; Powershop and the All Good brand of ethical and organic products including Karma Cola, Simon Coley has worked as a designer, creative director and marketing specialist around the globe. Before founding Powershop and All Good, Simon was the Marketing Director for 42 Below Vodka. He was responsible for marketing efforts, in New Zealand and internationally, and a range of new products under the 42 Below brand. Prior to that he worked with New Zealand Trade & Enterprise to create the Better by Design programme to help Kiwi companies gain a competitive design edge for marketing off shore.
Projects credited in
- The Challenger ProjectBuilding a brand to be discovered: We talk to the Karma Cola co-founder. What goes around comes around. Possibly not a phrase that’s often heard in the board rooms of the giant cola companies, but that’s the founding philosophy of Karma Cola, the UK’s only Fairtrade organic cola. Supported by Kiwi-based parent company All Good Organics, Karma Cola are on a mission to prove that a product as commercially popular as a cola can be a vehicle for positive change in the world, without compromising on
- Leaders with social heart: 100 creative changemakersCelebrating social responsibility is at the heart of what we do, so we've partnered with Squarespace – whose mission is to inspire people with creative ideas to succeed – to shine a light on 100 influential luminaries from art, technology, charity, design, business and more that are working tirelessly to make our world a better place. To highlight these organisations, we asked 10 creative changemakers to each nominate 10 people behind inspiring brands, products and movements with amazing social
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- Food Creation
- Brand Strategy