I'm a leader known for my strong interpersonal skills, problem-solving mindset, and ability to stay calm under pressure. I'm passionate about collaboration, loyal, empathetic, and adaptable.
A highly accomplished Creative Director with a proven track record of delivering innovative and impactful 360 branding campaigns for globally recognised organisations, including Warner Bros., Disney, Pokémon, Red Bull, and Meta. Expertise spans diverse markets, including sports, gaming, tech, and entertainment.
An inspirational leader, strategic thinker, and champion of neurodiversity, skilled in leading multi-disciplinary teams on multi-million-dollar global campaigns.
Projects
- Meta Ray-Bans Limited-Edition Ray-Ban Wayfarer Smart Glasses—100% Clear Social ContentDuring my time with the Meta/Dreamtek video production team, I was the Creative Director for the unboxing and in-depth exploration of the Limited-Edition Ray-Ban Meta Wayfarer Smart Glasses—100% Clear. While Meta's MVP team had previously created social content for glasses in this product line, the client requested more cinematic content and art direction to showcase the product’s transformative features. Ideation: For this project, we developed a crystal-clear art direction set and used a mac
- Pokemon Account Director - Maverick MediaCreatively managed and led the multi-million-dollar Pokémon account, Maverick Media's biggest account, accounting for 70% of its revenue. Developed consistent cross-channel 360 campaigns across TV, paid and social media (Instagram, Snapchat, TikTok) while maintaining strong client relationships. This included 3D animation, live-action and virtual production studio shoots. I am incredibly proud of the work we created in collaboration with the Pokémon internal team. Together, we built a so
- Cartoon Networks – Anti-bullying Campaign "Be A Buddy"As part of Cartoon Network's annual anti-bullying campaign, we focused on diversity in families. This spot highlights the fact that we are all family, and our differences should be celebrated. Our BAFTA nominated campaign shared children’s real life experiences through animated 3D aliens, to deliver the key message: “Be A Buddy, Not A Bully”. We successfully delivered a substantial volume of work, including 3 x 45 sec TVC and 10 x 10 sec social content, Gold winner of the 2017 World Proma
Work history
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Creative Consultant/DirectorVarious
London, United KingdomFreelance
Delivering innovative, creative solutions, strategic brand storytelling, and engaging digital content for various clients.
• Led creative direction and pitched AAA gaming launch with agency ICHI.
• Meta Ray-Ban’s social campaign showed a 97.8% increase in engagement during its first week compared to the previous campaign.
• Developed video Instagram pop-up events experience at Meta with 98% influencer engagement.
• Created my own social content on gaming, sports, and pop culture for LinkedIn and TikTok, with an average of over 1000 views for a piece of content.
Account Creative DirectorMaverick Media
- London, United KingdomFull Time
Oversaw creative strategy and execution for industry-leading video game advertising and digital campaigns. Led high-impact campaigns for Pokémon, EA, and Ubisoft, enhancing brand engagement.
• Spearheaded a multi-disciplinary creative team, delivering innovative projects on multi-million-dollar budgets.
• Drove a 120% uplift in Pokémon engagement through award-winning YouTube, Snapchat, Instagram & TikTok campaigns.
• Virtual Production Director integrating real-time 3D environments with live action for cost-effective, boundary-pushing technology storytelling.
• Won and delivered three consecutive Pokémon Christmas campaigns, including TVCs and social content.
+ Show more
Skills
- Strategic Branding
- Digital Marketing
- Client Pitching
- Video Director
- Creative Leadership
- Experiental Marketing
- Project Management
- Client Engagement
- Copywriting
- Art Direction
Education
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BA Media ProductionUniversity of Salford
- Salford, United Kingdom
Awards
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Platinum Winner Best Video/Online Video Campaign - Animation - PokemonVega Digital Awards
Best Video/Online Video Campaign - Animation - Pokémon: Lechonk / Scarlet & VioletP
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World Promax Special Project Award, Promax GlobalPromax & BDA Awards
Buddy Network – Cartoon Networks – Anti-bullying Campaign+ Show more