A focused and motivated individual with 13+ years experience working in brand marketing, partnership activation, sponsorship and strategic planning. Excellent contacts and relationships across the sports and media industries. Successfully managed diverse teams and multi-million pound accounts for recognised advertising brands in the Sky group. Self driven and self reliant with a good strategic appreciation and vision. Enjoys working in a collaborative approach with good interpersonal skills to engage, motivate and develop others through change.
Work history
Head of Brand Marketing
London, United KingdomFull Time
Responsible for the on-going development and strategy of the NOW TV brand, and all ATL brand advertising across multiple media channels. Highlights include:
- Delivering NOW TV's most successful ever brand campaign at driving ITP for 0-7 (+21%)
- The strategy, launch and engagement plan for NOW TV's new Mission statement
- Shaping the overall Brand Strategy for NOW TV
- Managing the relationship with our Creative (Brand & Advertising) and Media agencies
- Delivering the 'go to market' plans for new product launches
Senior Strategy Manager - PartnershipsSky
London, United KingdomFull Time
Responsible for rights holder and partnership activation with Sky Sports, including the following key clients:
- Matchroom Boxing (Pay Per View Boxing project management - including budgets, promotion e.g. Anthony Joshua with Kevin Hart & Dwayne "The Rock" Johnson, marketing, PR and online security)
- RFL (promotion, marketing and grassroots programme support)
- RFU (England Rugby team sponsorship, including delivery of assets and contract activation e.g. player appearances)
- WWE (account management, including joint-marketing, performance review and PPV management)
- EFL, formerly the Football League (re-branding across all platforms and tactical opportunities e.g. FL10in10)
- ECB (marketing and promotion)
- NFL, setting up collaborations with other sports to promote ISGs (F2 Freestylers)
Plus continued ambassador management with Jessica Ennis-Hill, Anthony Joshua & David Beckham - plus supporting the Director of Strategy with corporate work across Sky (UK, Italy, Germany) on a number of business areas.