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I am a senior integrated / digital strategist and planner with over 18 years’ experience both agency and clientside, working with clients to C-level for leading global brands. My approach is a marriage of logic and creativity. Client experience includes Unilever, Dove, Bacardi, HavasEHS, Lloyds TSB, Legal & General, Virgin Trains, American Express, BT, Nynas Oil, 23red, Electoral Reform Services and Stolichnaya Vodka. My areas of passion are digital brand strategy, digital strategy & transformation, CRM, social media, consumer psychology, cultural analysis, behaviour change, insight creation, strategic creative direction, innovation, thought leadership, training, coaching, monitoring, analytics and the use of technology/platforms.