About me
I am a senior integrated / digital strategist and planner with over 18 years’ experience both agency and clientside, working with clients to C-level for leading global brands. My approach is a marriage of logic and creativity.
Client experience includes Unilever, Dove, Bacardi, HavasEHS, Lloyds TSB, Legal & General, Virgin Trains, American Express, BT, Nynas Oil, 23red, Electoral Reform Services and Stolichnaya Vodka.
My areas of passion are digital brand strategy, digital strategy & transformation, CRM, social media, consumer psychology, cultural analysis, behaviour change, insight creation, strategic creative direction, innovation, thought leadership, training, coaching, monitoring, analytics and the use of technology/platforms.
Work history
Digital Strategy & Planning Director
Skills
- Digital Media
- Marketing PR
- Brand Management
- Direct Marketing
- Internet Marketing
- Market Research
- Marketing Strategy
- Problem Solving
- Social Media Marketing
- Strategic Planning
- Client Management
- Consumer Behavior
- Creative Thinking
- Ideas Development