Simon Hewitt

Simon Hewitt

Founding Partner at the Orange Panther CollectiveLondon, United Kingdom
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Simon Hewitt

Simon Hewitt

Founding Partner at the Orange Panther CollectiveLondon, United Kingdom
About me
Founder and MD/CEO of the Orange Panther Collective
Projects
  • Financial Times - US Audience Campaign
    Financial Times - US Audience CampaignWe were asked by the FT to create a positioning for them in the US, where it is largely unknown, even with a core audience. We developed the positioning "People don't just read the Financial Times, they use it" as the FT has been a bastion of reporting on matters of great political and financial importance, and through their intense fact checking and journalistic rigour they have never been about navel-gazing opinion, or simple reporting of facts - but economic and financial journalism that ins
  • Besmoke - shifting from scientists to flavour innovators
    Besmoke - shifting from scientists to flavour innovatorsBesmoke, the revolutionary ingredients business led by the enigmatic Huw Griffiths, asked us to help them move away from a science and process focussed brand to a flavour innovator and shift their narrative from what they do to why they do it - to help chefs around the globe make brilliant culinary concoctions. Here's a snapshot of their new positioning and visual identity.
  • SENTRY - visual identity
    SENTRY - visual identityWe created this visual identity for Lizzie Carr while she was planning on creating a partner brand to Planet Patrol. This brand would be the more formal, political face of Lizzie's campaigning, hence we chose the name Sentry, as in a guardian of the planet.
  • Cult Wines
    Cult WinesA few examples from our recent work with Cult Wines, a wine investment platform that wants to disrupt the world of investment and shine a light on the potential of investing in the good stuff.
  • kencko smoothies - a fresh start made smoother (pt2)
    kencko smoothies - a fresh start made smoother (pt2)The second in a pair of TV ads created for kencko smoothies. This one focuses more on the quality and ingredients in the product, and the ease of making it.
  • kencko smoothies - a fresh start made smoother
    kencko smoothies - a fresh start made smootherThe first of a pair of TV ads made for kencko smoothies, a brilliant smoothie in a sachet delivered to your door. This creative focuses on the insight that life is hectic and it's hard as hell to find time to eat or drink healthy, but kencko can solve that with a little super healthy freeze dried magic. Shot on a relative shoestring (2 x 30" TV ads for £110k all in, inc all agency fees), we worked with director Chris Saunders and the team at Believe Media to bring a bit of Wes Anderson-esque q
Projects credited in
  • FT Live
    FT LiveThe latest output of our ever productive strategic partnership with the brilliant folk Orange Panther Collective is this campaign for Financial Times Group’s live events and conferencing division, FT Live. We made this smart suite of executions featuring clever headlines that link to simple, elegant illustrations, and each variant ran as a striking full page ad in the FT newspaper. We also brought them to life as simple animations for use across the FT’s global platform which you can see on ou
  • Cult Wines
    Cult WinesHeyBigMan! created and delivered this global brand launch campaign for the world’s leading wine investment business, Cult Wines. Following a full re-brand, Cult wanted to relaunch the brand into Europe, the US and Asia whilst also driving awareness of wine investment as a category, especially in the US, where knowledge of wine being anything other than something to be drunk, is surprisingly scant. Our campaign revolved around the strategic insight of an investment in fine wine being the ‘enr
  • McDonald's Saver Menu
    McDonald's Saver Menu
  • GLOBAL SPORTS MARKETING CAMPAIGN
    GLOBAL SPORTS MARKETING CAMPAIGNIOC & YOUTH OLYMPIC GAMES - 'THE GAME CHANGERS' Conceived, developed and delivered 'The Game Changers', a youth sports movement designed to engage Gen-Z in the Youth Olympic Games. A content-led campaign activated in digital, social and on-the-ground at the 2018 & 2020 Games in Buenos Aires & Lausanne. Producing daily broadcast & social content in collaboration with the Olympic Channel and teams of the world's most in-demand Gen-Z influencers.
  • McDonald's - Eggs, Coffee & Spandau Ballet
    McDonald's - Eggs, Coffee & Spandau BalletA dream of a campaign to work on. Beautifully simple visuals, cracking music and two unfair perceptions about McDonald's breakfasts blown out of the water.
  • McDonald's
    McDonald'sovernight
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Work history
    Orange Panther Collective logo
    Orange Panther Collective logo
    Founding PartnerOrange Panther Collective
    London, United KingdomFull Time
    The Engine Group logo
    The Engine Group logo
    Client MDThe Engine Group
     - London, United KingdomFull Time
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Skills
  • Management
  • Account Management
  • Agency Management
  • Business Management
  • Budget Management
  • Creative Advertising
  • Creative Consulting
  • Brand Agency
  • Branding
  • Marketing
Education
    U
    U
    Bachelor of Arts (BA) University of Sheffield
     - Sheffield, United Kingdom
    S
    S
    A LevelsShrewsbury School
     - Shrewsbury, United Kingdom