My career is dedicated to providing the world’s largest brands with professional creativity, using the latest video post-production tools and digital content creation systems. Completing complicated creative projects is my speciality and what I enjoy the most.
I've built my career upon extensive technical expertise gained at industry leading companies, from BBC engineering training to working for London’s internationally acclaimed post-production facilities. I invest a significant portion of my spare time to learning new technology and pipelines and my expansive knowledge of creative technology provides elegant solutions to the most complicated briefs. I support an inclusive culture, enabling and inspiring creative teams to deliver captivating visual narratives for a diverse range of entertainment, marketing and communications projects.
Projects
- Night of the Living BreadA short animated sting created using real gingerbread zombies baked by myself. Each gingerbread zombie was photographed at various angles, with careful attention to align the studio lighting in the same place as the moon in the final composite. These images were then cut out using Adobe Photoshop and animated using Adobe After Effects. The overall effect is a little bit more 3D than a conventional 2d stop-motion animation.
Projects credited in
- ArchVis for Olympic BMX Training FacilityJunction 4 realised they'd have one shot at applying for match funding from British Cycling and their local council. Their dream - an Olympic BMX Training Facility in the heart of Lancashire. Junction 4 called up and asked, "We need some 3d renders of our plans. Can you do it by Friday?" We excepted the challenge. After a few rounds of pitching deck submissions and extra 3d renders, Junction 4 Urban Sports Village raised £1.2 Million and built the facility.
- Ford Mondeo's Musion 3D holographic stage presentation at the Geneva International Motor ShowA good while ago I was the Creative Lead for this ambitious project. It was a live stage show that featured a 3D holographic element. Ford would place their car on the stage and then our holographic presentation would be projected using a system called Musion 3D Holographic Projection. Using three front and three rear projections onto a clear screen set at 45 degrees to the stage, the presentation would blend seamless with the real objects creating a holographic effect.
- Crobar - Preserved in VRIn 2020 the world-famous, heavy metal drinking venue in the heart of London closed its doors – beaten by a global pandemic and the greed of London’s landowners. An iconic place that once served drinks to famous musicians and their fans is now just a distant, drunken memory… …until Craig Tuohy of The Flow State XR and good friend to the owner of The Crobar jumped in, just as the doors were being closed, to photograph every inch of the place. Craig’s vision - a digitally preserved venue visited i1
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Work history
Creative DirectorYes My Lord Ltd
Glasgow, United KingdomFull Time
• Creative Direction • Project Management • Team Leadership • Client Liaisons
After developing the company’s brand identity and creative strategy, I worked closely with clients to understand their objectives. I pitched to public sector clients, oversaw creative projects from concept to completion, monitored timelines, budgets and quality of creative deliverables.
• Helped Junction 4 raise £1.2 Million and then designed their Olympic BMX training facility
• Digitally preserved the world-famous Crobar Soho in VR for FlowState XR
• Developed a 12-episode CG animated cartoon and book series.
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Senior CreativeOffline Editor .co .uk
London, United KingdomFreelance
• Digital media skills • Creativity • Project Management • Multiple stakeholders
Video editor freelancing in London for famous brands. Project managing hundreds of hours of mixed media to tight deadlines. Structuring and crafting technically detailed creative projects for international audiences. Collaborated with multiple stakeholders and their clients to align creative solutions with business goals whilst adhering to strict technical specifications and legal requirements. My work played a significant part in companies’ repeat business, international sales and industry awards.
• Entertainment examples: Jamie Oliver, The Piano with Claudia Winkleman and Susan Calman’s Grand Day Out.
• Marketing creative examples: Gü Chocolate Puddings, Reebok and Skype’s release on iOS.
• Communication project examples: Network Rail, Bupa and Knorr.
• Awards include: BAFTA for OMG Scotland’s “Last Commanders”
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Skills
- 3D Computer Animation
- TV
- Compositing
- Digital Content
- Multi-platform Content
- TV Film Commercial
- Editing
- Commercials
- Animation
- Directing
- Post Production
- Producing
- Production Management
- Documentaries
- After Effects
Awards
Best Entertainment ProgrammeBAFTA
As an offline editor for Objective Scotland's "Last Commanders", shown on CBBC, my work helped them win the BAFTA for Best Entertainment Programme.