Simon Learman

Simon Learman

Executive Creative DirectorStanmore, United Kingdom
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Simon Learman

Simon Learman

Executive Creative DirectorStanmore, United Kingdom
About me
As a multi, award-winning CCO/ECD/copywriter/art director working at the highest level, I have transformed businesses by developing engaging brand worlds and narratives across every platform. Most of all, I embrace change and relish new challenges.
Work history
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    Executive Creative DirectorFold 7
     - London, United KingdomFull Time
    Responsible for the day-to-day running and output of the creative department. Fold7 is a platform agnostic comms agency. Clients include: Carlsberg, Coppafeel! Magners, Gumtree, Audible, Samsung and Doddle. In 2017, we repositioned Carlsberg as a premium Danish brand with a 360-campaign featuring ‘Hannibal’ star, Mads Mikkelsen. Sales are up 20% and 18-34 year olds are 60% more likely to purchase. It was shortlisted for Campaign of the Year 2017 and made Campaign's Top 10 films of the year. On the strength of this work, Carlsberg awarded Fold 7 the global business without a pitch and will be rolling this campaign out across all markets. Our new Coppafeel! campaign gained immediate notoriety by featuring the first female nipple on daytime TV (oh my), which in turn made it the most searched story on the BBC.
    Havas Group logo
    Havas Group logo
    Global ECDHavas Group
     - London, United KingdomFull Time
    I ran global projects for Durex, Optrex, Nurofen, Dettol/Lysol and Vanish.
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Skills
  • Advertising
  • Film
  • Marketing PR
  • TV
  • Print Design
  • Art Direction
  • Design
  • Social Advertising