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Creative professional with many years working within creative industries mainly within the fashion and retail industry within design, fashion design, product development, bespoke tailoring, and direct sales, fashion marketing with the core of my experience centered around men’s luxury clothing predominantly bespoke tailoring and the design and creation directional one off menswear garments as well as branding, and communications. As an individual I am Innovative with creative fertile productive application of the design process, I feel I have the vision and to work creatively with success for any business but specializing in fashion, branding, visual design, visual identity, I have proven experience of design, sourcing and product development as well as merchandising and also new business strategy and marketing.
Mood boards for product design, seasonal trend analysis Sketch work, idea generation. Created hand drawn design as well as CAD drawings in Adobe creative suite product designs incorporating the functionality of technology and the ethos of the brand Sourced all materials and managed production and supplier relationships. Project management of collection launch in conjunction with head office. Made regular presentations to the owners of the business to display design process. Managed quality control for the range from design to production. Worked with merchandising to develop margins for all products within the collection. Costing and P&L owernship forecast for the collection Developed mood board and conceptual design for marketing campaign and photo shoot. Designed artwork for look books
The St James collection by La Martina is a refined selection of classic menswear styles, suits, jackets, shirts, trousers, outerwear and accessories all inspired by traditional British tailoring, equestrian, polo and English country chic designed by Simon Lloyd Fish. St James collection is built on a contemporary cut and fit fusing the highest standards of tailoring in each garment combining fine detailing, trimmings and design. The end result creates elegant, athletic, slim fitting range of clothing merging, wools, cashmere, linens, corduroy, cottons and performance fabrics into clothing that is adaptable and stylish. All the garments are produced in England with textiles from within the British Isles to create an end result that is a signature style that epitomises and compliments the tradition, craft and heritage that is embedded in the ethos of the La Martina saddlery and polo heritage