Simon Magill Design Director Packaging and Branding

Projects

MuzyBudy - Warner MusicApp icon and brand style designed for MuzyBudy by Warner Music. MuzyBudy is a new social music network for the Chinese market. The network will not only help to promote new artists, it will also feature exclusive content on upcoming news and events from leading artists plus much more. Created at Bloom design london - https://bloom-london.com The identity should be easily recognisable and flex across multiple platforms. MuzyBudy is an exciting ‘new wave’ platform targeting Gen-Z consumers.
Campbells Soup ConceptConcept created for Campbell's Soup. The brief was to create a new packaging design that is inkeeping with the values and iconic status of the Campbell's brand but increases taste appeal across the range. The concept should also encourage new consumers to the soup range and create maximum standout on shelf.

Projects credited in

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Peloponnese Visual Identity and Packaging RedesignBrief in brief: A purveyor of Greek and Mediterranean foods, including olives, spreads, grape leaves, roasted sweet peppers, and sesame tahini, Peloponnese® was launched by Greek gourmand Sotiris Kitrilakis in 1983 and has since established a reputation for producing some of the finest, most authentic Mediterranean cuisine in the world. With an ambition to become brand leader in its category, Peloponnese® needed to refresh its packaging, which was looking outdated and not truly reflective of t
1
Haywards 'Veg With Edge' Brand RevampBulletproof were tasked to create a new brand identity and packaging design for Haywards that will become the ‘sweet spot’ for its target demographic. It shouldn’t alienate its current traditional buyers, but must attract a younger audience in order to make the brand the number one choice in the pickled vegetable category.
1
Apetina Visual Identity and Packaging RedesignBrief in brief: With an ambition to reposition Apetina as a cooking cheese brand, Arla Foods briefed Bulletproof to create a contemporary new brand visual identity and packaging design that would drive reappraisal, inspiring ‘casual creative cooks’ (those who enjoy experimental cooking and love entertaining in the kitchen) to become more inventive with their cooking habits and start introducing Apetina into their cooking repertoire rather than just using it in the salad bowl.

Work history

Freelance Packaging DesignerSimon Magill

Feb 2020Manchester, United KingdomFreelance

Design DirectorBloom Design

Jun 2017 - Feb 2020London, United KingdomFull Time