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His Mum, His Dad, His Brother, His Wife — even his cat are all designers. There was never any doubt that Simon was going to be one too. Over the past 20 years Simon’s been involved in creating transformative design solutions for brands both big and small. He started his career as a junior designer at Michael Peters — owner of the world’s largest design groups. After that he worked his way up from Designer to Partner at HHCL — The Ad Agency of the Decade. He was a founder and Creative Director at NoOne, the strategic branding specialist inside an advertising agency (HHCL). Simon studied at Central St. Martins, Covent Garden, London. There he received a First Degree BA(Hons) and met David Law, co-founder of SomeOne. David was also his best man when he got married (and vice versa). In the mid 1990s Simon was made the youngest parter of HHCL the seminal “Ad Agency of the Decade” after he wrote, animated, and directed the multi-award winning campaign for Go—the low cost airline from British Airways. SomeOne was voted the most respected UK Design Practice by the Drum top 100 peer poll. Simon has lectured globally on branding, business and creativity. From China to USA to India to Japan. In 2014 Simon was rated as one of the top 15 creative minds in the UK. He was as surprised as you are. Simon is currently a visiting Professor at Central Saint Martin’s School of Design and a trustee and Executive Member at D&AD. He’s also written the Central Saint Martin’s short course on Typographic Design. While working on the front line of commercial design, he’s launched, relaunched & managed brands worldwide. Including Eurostar, London 2012 Olympic Games, Sellotape, FastJet, Accenture, Proctor & Gamble, WorldPay, TUI. He’s won most of the major awards but more interestingly met Al Pacino — but called him Cappuccino. It was an honest mistake.
SomeOne is a London design practice that specialises in launching and relaunching reputations. Unlike large traditional design groups, working with SomeOne means clients meet and work with creatives. After all, that's why we get hired — to be creative. Direct contact between these people means that ideas flow more freely, as great brands need great opinions. Ideas excite us, they shape reputations, create value and signal change. Thats why we concentrate on big ideas first, then go about making them beautifully.
Design brains. Adverts unsung body. The branding and design company within HHCL+P
Starting as a designer. Then head of design. Then art director. Animator. Copywriter. Director. And finally, partner in the business.
From its launch I worked alongside Michael Peters and the team that made up Identicas first 2 years.
BRONZE: Atlantis SILVER: WorldPayZinc GOLD: Crystal Ski GOLD: Tesco Hudl
WorldPay Zinc Brand Impact Awards
Rated at one of the UK's top 15 designers (The Drum
Best Use of a Visual Property Best Implementation Best Rebrand
The Drum Design Awards: Fastjet
The Drum Peer Poll
Royal Museums Greenwich National Maritime Museum Queens House Peter Harrison Planetarium Royal Observatory
The Royal Opera House Rebrand