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With a background in marketing, event management and promotion, I have successfully built a career as an active project manager, with a recent focus on campaign creation, digital marketing and data-driven reporting. I’m the founder and managing director of Xplicit Events, a business he has grown over the past ten years into one of Scotland’s most successful events brands having staged over 300 events. My role has involved a wide range of tasks and responsibilities including branding, advertising and programming, PR, promotion and media, business development, campaign creation and strategic marketing. I have worked with several media channels, entertainment venues and global brands including BBC, Universal, EMI, Bacardi, Annie Mac Presents, Smirnoff. The Arches and Edinburgh’s Corn Exchange I have developed the experience needed to successfully combine strategy and planning with creativity and innovation to devise, develop, deploy and manage multi-platform marketing and advertising campaigns through a selection of paid, earned and owned media. In 2014 he co-founded the syndicated club festival event Nightvision, arguably currently the country’s most prolific club brand, having already staged over 50 events with over 200 artists in 2 yrs since it was established. www.thisisourvision.com I am now seeking a new role and new challenge that will allow me to apply my unique knowledge of campaign creation, project management and online audience engagement..
Nightvision is a Series of events that runs twice annually in Edinburgh featuring the worlds leading electronic artists featuring events ranging from 500 - 3500 attendee's (www.thisisourvision,.com) Assess Viability of projects & events Oversee 5 disciplines – FOH, Production Manager, PR manager, accounts, Marketing Look after logistical requirements for each event Create partnerships Organise sponsorship Plan the Marketing strategy for each series
Exceptional organisational and leadership skills Brand development, develop/rebranding campaigns for clients Working with clients in assessing target demographics, highlighting areas for development, identifying relevant key industry trends and creating marketing plans to increase footfall & revenue Experienced with budget setting, budget management and business management Highly knowledgeable with on and offline marketing and promotion, including database management, e-marketing Excellent knowledge and experience in managing bookings and contractual obligations for artists, bands and brands alike. Highly experienced in event production including ticket management & logistics. Ability to successfully motivate and manage a team of staff Ability to adapt in response to a challenge, to think creatively and develop new and innovative ideas across all areas Database management & development of clients’ social media campaigns
Hons in Event Management