With over 15 years experience in design I have gained understanding of many creative areas. I have a passion for packaging, developing packaging solutions that are innovative, fit for purpose and cost-effective.
I pride myself on being creative and commercial, delivering the best possible execution on time, to budget - and ensuring design is on-brand, relevant, and highly creative for some of the UK and Europe’s top retailers.
I currently head up an in-house creative team that covers all areas of creative.
Work history
Creative Director
Full Time
Responsible for creative vision, brand strategy, and brand identity, ensuring future relevance and consistency. Using design to help maximise sales and profit for the business, with strategic alignment to and support of overall company strategy.
- Ownership of agreed marketing and product collateral to be delivered on time, in full, to budget
- Leadership and engagement of the Creative team - developing creative, talented, commercially aware individuals
- Continual awareness of current and future trends to consistently innovate creative ideas
Achievements include:
- Delivering 'Project SHOUT' - a successful campaign that included TV advertising, in-store point of sale, print and online promotional activity. The project delivered a 75-80% average retail sales increase of carbon monoxide alarms.
- Launching SONA brand into the trade market - developing the brand, setting the creative direction and driving the team to deliver quality visual work that effectively communicates the new brand to the market
- Modifying the AngelEye brand packaging and POS specifically for the German market, which has specific demands from a Smoke & CO alarm brand, with very positive initial response from retail buyers.
Graphic & Packaging Manager
- Full Time
Managing the Graphic Design team to deliver marketing collateral and product collateral (packaging, manuals, product marking) that is highly creative and delivered on time, to budget. While consistently innovating in all areas of graphic and packaging design to set Sprue apart from competitors
Achievements include:
- An integral part of the team that won sole supply to B&Q for Smoke and Carbon Monoxide Safety range. New range of packaging and point of sale was developed and delivered entirely in-house, which raised sales from 12,000 alarms per week to 22,000 alarms per week within 6 months.
- Secured single supply of packaging to our multiple manufacturing sites across the globe from a single supplier - negotiating best value and contractual obligations to ensure best for all three parties: Sprue, our third-party manufacturers and the packaging supplier.
- Developed the FireAngel brand and used high quality design to help dominate the Smoke and carbon monoxide alarm market, growing the business from £3.2m to £65m turnover.
+ Show more
Skills
- Packaging
- Branding
- Corporate Identity
- Design
- Creative Direction
Education
HND Graphic Design
-
HND Graphic Design
BTEC Graphic Design
-
BTEC Graphic Design
+ Show more
Awards
UK Packaging Awards 2013 Best Re-Packaging Of A Brand - Shortlisted
Shortlisted as finalist for the UK Packaging Awards 2013 'Best Re-Packaging Of A Brand' for the FireAngel range of Smoke and Carbon Monoxide Alarm Packaging.