Upon completing my degree I’ve worked on expanding my creative skill set and profile within the industry. Working on editorials and commissioned work in my spare time has allowed me to build a strong portfolio of fashion apparel design, set design and styling. I have experience in design, colour and material development, pattern cutting, construction, technical specs and trend research. I'm a fast worker, confident presenter with a forward thinking and innovative approach to fashion design, continually aspiring to the future.
Creative lead from concept to execution, this role involves closely managing fashion creative projects within the business, including designer and artist collaborations, windows, residential and VM spaces across the store. As the creative senior I play a key role in the design, production and implementation of the businesses quarterly schemes, including regular meetings with stakeholders, 3D, Graphics and Fashion Styling teams to create & execute a seamless, revolutionary retail environment that aims to surprise, amaze & amuse Selfridges customers。 I work closely managing my team to challenge their ideas across the store while mentoring in house production of fashion treatments for premium spaces including fashion styling of luxury brands. I own material selection, prop sourcing and styling elements for conceptual and fashion spaces. Effectivly managing multiple high profile store design projects, visuals available upon request. Creation of concept boards, specifications and floor plans with timelines and technical drawings of the installations. Transparent communication is delivered to brands, contractors and suppliers with strong research of mood,colour and material direction， allowing the destinations to merge within their luxury setting。
Fashion Design Technology - Print - Pattern cutting - Embroidery - Textile design - Technical production - Creative direction - Design development
A level art Ceramics Wood work Metal work Textiles