About me

For my whole career I have worked with ambitious brands and causes 
to create culturally valuable work that doesn’t end up as flotsam in the feed. Work that inspires and drives action. I specialise in uniting people around brands, causes and products through stimulating experiences, online & offline, 
that deliver measurable commercial results.

QuestionsProjectsExperienceTeam

Work history

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Creative StrategistPD3
Jun 2015London, United KingdomFull Time
A cultural barometer, idea instigator and social scientist rolled into one. Getting to the heart of what makes brands and audiences tick, I use insight to focus creative thinking on the sweet spot where they meet. Whether shouldering creative responsibilities myself, or working with creative collaborators to boss a brief, I always put ideas through their paces to make sure they help hit brand & business objectives and hook an audience. I work best when I can apply my thinking 360º, from deciphering briefs and idea generation to targeting and implementation, making sure creative lives its best life. Experienced in developing brand experiences across channels, whatever the medium I want to help brands create things that people remember for the right reasons. - Always questioning & challenging creative solutions, I put ideas through their paces to make sure they are as robust and focused as possible - A passion for understanding audiences, I relish the opportunity to understand, communicate and resonate with new people - Staying on top of new trends and developments in marketing, media and culture, finding relevant alignment opportunities for clients and seizing every opportunity for innovation and re-invention. - Creating thought and opinion pieces on new opportunities, possibilities and shifts in the industry and what they mean for agencies, brands and culture - Putting effectiveness at the heart of everything, establishing measurement plans from the start to prove effectiveness and ROI - Selling creative work and strategic approaches - creating presentations and pitching that work confidently and convincingly to senior clients & cultural partners
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Project ManagerPD3
Aug 2012 - Jun 2015London, United KingdomFull Time
A polymath of a project manager, undertaking the roles of producer, account director and creative simultaneously to play a crucial role in bringing creative campaigns to life. Specialising in video production, I spent much of my time leading production duties for O2 Music, producing always on content with some of the world’s biggest music stars that saw me hone my skills in video production, artist management & licensing and creative. - Key point of contact for clients, helping to shape the strategic and creative direction of the accounts whilst devising and implementing integrated campaigns - Developing and maintaining excellent relationships with clients, partner agencies 
and suppliers - Working with every department within the agency, getting the best out of them to ensure projects were expertly delivered on brief, on budget and on time - Creation, management and reconciliation of budgets

Skills

• 360 Campaigns
• Brand Creative Strategy
• Brand Strategy
• Audience Research
• Copywriting
• Client Presentation
• Content Strategies
• Creative
• Audience Targeting
• Audience Engagement

Education

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BA (Hons) First Class Honours in HistoryGoldsmiths College, University of London
Sep 2009 - Jul 2012London, United Kingdom