An ambitious self-starter with management & business experience that spans 28 years across design, printing, marketing & events that, together with strong interpersonal & creative skills have enable me to achieve success at every stage of my career. ENTREPRENEURIAL Set up & ran an SME for more than 20 years, growing the business to became a leading supplier of event & marketing stationery in London to clients that include Braun, Deutch Bank, HSBC, The Houses of Parliament & Rolls Royce. The acquisition of a competitor’s business saw company grow with further new clients, equipment and a larger and more skilled workforce. INTERPERSONAL & COMMUNICATIONS I am in my comfort zone when presenting solutions to clients, managing employees, project managing printed and digital marketing, delivering pitches & creating marketing material with proven wins running my own company and in employed roles for BT, Media Ten and Print4UK. ADMINISTRATION & MANAGEMENT Running an SME, gave me the special and unique skills, experiences & understanding of the mechanics of business including managing cash flow, accounting, employing & managing staff as well as implementing procedures & systems to ensure the efficient day to day running of a business. CREATIVE & MARKETING A trained graphic designer, my abilities and interests led me more towards client facing roles, however my creativity has been pivotal in helping me create successful marketing campaigns, sales pitches and presentations as well as day to day communications with clients, staff and suppliers. SALES & BUSINESS DEVELOPMENT A regularly target hitter; Selling into regional BT directories; Exhibition sales for Media Ten and winning business with blue chip clients, PR & Event companies. As well as new business wins, I am skilled and experience at looking after existing clients and reviving dormant clients as well.
NEW BUSINESS: Reporting to two directors, key responsibility include developing new business opportunities and managing existing clients. • PROJECT MANAGEMENT: Taking client briefs; Preparing estimates; Overseeing projects from concept through to final delivery; Problem handling and solving to ensure delivery of projects on time and to the highest quality. • CREATIVE: Advising creative options in print and on-line; Adhering to brand guidelines; Effective copy writing; Creating content for marketing collateral and social media; Updating Print4UK brand. • MARKETING: Re branding of digital and printed marketing collateral; Evolving a USP; Delivery of two marketing campaigns announcing brand update and new additional services. • ADDING VALUE: Introduced new “branded goods” service together with on-line digital brochure. • COMMUNICATIONS: Verbal and written, establishing new contacts to target; Arranging meetings and delivering sales presentations; Strengthening existing relationships through effective communications.
• NEW BUSINESS: Exhibition space at the UK’s largest design show at Olympia “100% Design”; Telesales; Attending trade shows in the UK and Europe to meet existing clients and establish new connections; Use of social media incl. Twitter and Linkedin for establishing potential leads. • PROJECT MANAGEMENT: Stand design for Architects and Workplace furniture manufacturers exhibiting at 100% Design; Working directly with internal and external designers to create and build exhibition stands. • FINANCIAL MANAGEMENT: Responsible for sales and management of a half million-pound exhibition hall; Management of sales targets and revenue; Preparing and delivering weekly sales and fiscal reports to directors to ensure exhibition hall hits target. • MARKETING: Writing direct marketing campaigns for exhibition, including research of competitor trade shows from the UK and Europe. • CREATIVE: Advising clients on printed marketing collateral for their stand and as part of their stand design.
NEW BUSINESS: Exhibition space at the UK’s largest design show “100% Design”; Telesales; Attending trade shows in the UK and Europe to meet existing clients and establish new connections. • MANAGEMENT: Responsible for sales and management of a half million pound exhibition hall. • MARKETING: Advising on direct marketing campaigns for my exhibition, including research of attendance information from competitor trade shows from the UK and Europe. • CREATIVE: Advising on stand design and marketing within Media Ten and external media.
• MANAGEMENT: Set and up and ran a company specialising in the design and production of event and marketing collateral, serving corporate and private clients. • NEGOTIATION: Acquisition of a competitor’s business to enable expansion; Gained clients that included The House of Commons and Lords. • NEW BUSINESS: Direct marketing campaigns; Trade exhibitions; Key clients gained included: Aon; Braun UK; HSBC, GSP Events, Nelson Mandela Children’s Trust, Rolls Royce and Webber Shandwick. • PROJECT MANAGEMENT: Marketing collateral, event stationery and website builds; Responsible for initial creative meetings through to production and delivery. • ADMINISTRATION: Day to day running of the business; Financial; Operational systems. • PROCUREMENT: IT System; Office Design and Installation; Supplies; Plant. • HR: Recruited, built and managed a team of 9 staff members; Planned and organised regular training sessions to ensure the delivery of quality service, high levels of workmanship and customer care.
NEW BUSINESS: Media space on half of BT Phone Directories; Telesales and face to face; Media space sold to Trust House Forte, Melody Radio and a number of London based health authorities. • TRAINING: Customer care; Telesales; Problem solving. • MANAGEMENT: Team leader of sale team; Call performance; Revenue generation. • CREATIVE: Designing adverts for clients and advising on content to ensure maximum ROI.
• CREATIVE: Artwork, Design, Studio Production and all junior related tasks; Gained valuable commercial experience that was a contributing factor to setting up my own company. • NEW BUSINESS: Worked on the production of new business pitches; New accounts won included Highland Spring, British Rail, Kitchens Direct and Cornhill Insurance.