At Lean Forward TV, a start-up, I was tasked with creating, managing and developing the broadcast department for the brand Win Cash Live an interactive gambling channel available on TV, web and mobile. I was to bring to life the on-air proposition by creating multi-device content for TV everywhere, aligned to the brand and strategic goals. This included building the channel from the ground up creating an on-screen graphical persona, sourcing and negotiating terms for broadcast contribution, creating a studio and broadcast gallery, developing a slick studio production and recruiting and leading a high performing production team.
Responsible for MAM content delivery, metadata workflows, transmission schedule creation and EPG publishing.
Responsible for the creation of on-air promotional material, editing, mastering and post-production workflows.