Hi I'm Simon! I am a highly creative designer and illustrator working in London. I have been lucky enough to work on a variety of projects ranging from creating custom illustrations for the Premier League and BP to designing a new brand for the International Paralympic Committee. I love design and everything about it and love sharing my passion with other creatives and clients.
- Premier LeagueDesigned the mobile and desktop versions of the Premier League's Primary Stars website. Also designed print resources, posters and stickers. Created custom illustrations to support the site. Launched in October 2016. Redesigned the site in April 2017 to support a nationwide TV advertising campaign. Designed while working at EdComs. View the site here.
- International Paralympic CommitteeCreated a new identity for the IPC's sister brand, 'Proud Paralympian'. The work included developing a new logo which reflected the brand's key messages and identity; creating a colour palette and choosing fonts; developing brand guidelines and developing templates. The brand was launched at the Youth Parapan American Games São Paulo 2017
London, United KingdomFull Time
Responsibilities: Web design - using Sketch and Photoshop to produce mobile and desktop designs for a range of clients and creating clickable prototypes using Invision Print design - Creating designs and illustrations from scratch and seeing them through the print process Illustration - Creating custom illustrations, characters and mascots including the Premier League avatars, which can be seen here: www.plprimarystars.com Layout - Laying our content for print and online Branding - creating new brands and devising brand guidelines - A notable example of this is the creation of a sister brand of the International Paralympic Committee; Proud Paralympian which I created the identity, logo and brand guidelines for. I am also responsible for: Design consultancy Deck design Art direction Notable clients: - Premier League - International Paralympic Committee - Boots - BP - British Olympic Association - McDonald's - Microsoft - Google
Communications Officer (Design)
- London, United KingdomFull Time
Duties include: Graphic design - creating visual material to support marketing campaigns as well as raising awareness of key policies and activities while adhering to the company's brand guidelines. Branding - Acting as the design lead for the redesign of the Group's customer portal, My Account. In this capacity, I redesigned the portal in its entirety. This includes redesigning the logo, creating a new colour palette, creating designs for both mobile and desktop sites, creating user friendly icons for navigation and designing and delivering a suite of responsive email templates for future marketing purposes. Web2Print - Creating a range of template for the company's Web2Print system, setting it up and managing it and its users. Illustration - Creating illustrations to help support campaigns and add personification and identifiable characters to messages. Animation - creating short animated videos using Illustrator and After Effects to promote key messages to customers. Marketing - planning, producing and managing key marketing campaigns to raise awareness of key company messages. Copywriting - Producing exciting and accurate copy for online and print. Email marketing - Using email marketing software to create and send campaigns. Using the same software to analyse the results. HTML/CSS - Writing responsive HTML templates.
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- Abobe Creative Suite
- UI Design
- Print Design
- London, United Kingdom
- Canterbury, United Kingdom