www.siwarlow.com
I’m an award winning accomplished multidisciplinary freelance designer. I am a creative thinker, with a keen eye for detail, a strong technical ability and a boundless enthusiasm for life and design. I immerse myself in any given design brief, working closely with clients on projects both above and below the line. I always strive to tell a story by creating bold, striking design solutions that speak for themselves and are, above all, smart. Working with businesses both big and small for the last 12 years, I help to build and improve brands, creating campaigns that work cohesively across a wide range of both digital and print media. As a designer I think innovatively, to touch hearts, inspire minds and create lasting positive impact.
Previously, I was co-founder at award winning design and video production studio Phaelon in Cardiff, I’ve worked in-house and agency-side as a designer, storyteller and brand thinker since 2004. Since then, I’ve had the opportunity to craft brand identities and integrated advertising campaigns for a variety of clients and institutions, from non-profits to industry leaders and large corporations. My work has been recognised to be of an extremely high standard and I have won a few awards along the way, including my most recent award, a Cannes Lion for Lifesaver.
I’m motivated and a highly experienced senior creative with a strong skill set including expert knowledge of branding, print and digital media. Fluent and highly skilled in major software packages and proficient in many peripheral applications.
If you would like to know more about any of my services, or if you would like to meet me to discuss any of your upcoming projects, then please do get in touch and let’s have a chat.
Projects
- SW Brand IdentityProducing a brand identity for yourself is a very tough task, as you are your own worst critic but nevertheless I set about refreshing my brand identity as part of my new website redesign. The aim of the exercise was to create a clean, simple, neutral brand that reflects the progression of both my portfolio and approach as and providing a slick timeless platform for all future design collateral. The result is a simple geometric minimalist identity that focuses on the abbreviated SW initials of m
- Prints JacksonIn 2014, a musician decided to create a song every month until the day he dies. That musician is Prints Jackson and as well as producing a song each month, artwork is created for each song and he asked me to create artwork for one of his incredible monthly instalments ‘Hey Beeline’. Check out his incredible monthly gifts at printsjackson.com. Having sketched out numerous ideas and concepts, and with less than a week deadline from start through to completion I got stuck in and designed the same
- Coca-Cola – Nature’s Sweetness RecreatedCoca-Cola announced it would undergo its first recipe change since its initial launch by reducing the amount of sugar in its drink and replacing it with stevia plant extract. The company wanted an iconic logo mark synonymous with coca cola to be created displaying this which would be a secondary symbol to go on all drinks cans, bottles and campaign materials.
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Work history
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Senior DesignerMcCann Worldgroup
- London, United KingdomFreelance
Senior DesignerFCB Inferno
- London, United KingdomFreelance
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Skills
- Digital Design
- Advertising
- Web Design
- Brand Identity
- Packaging Design
- Graphic Design
- Adobe Creative Suite
- Illustration
- Typography
- Design Direction
Education
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Advertising and Graphic DesignSolent University
- Southampton, United Kingdom