Simon Wassef

Head of StrategyAustralia
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NoOne Angela & Luca
Daniel Henrik Hogal
Martin Spurway

Simon Wassef

Head of StrategyAustralia
Projects credited in
  • Siemens Future Makers Podcast - R/GA
    Siemens Future Makers Podcast - R/GAI hosted and produced this podcast for Siemens. I interviewed various employees around the world, and had them tell their stories of innovation, curiosity, and wonder.
  • Adidas Originals FW13 Global Campaign
    Adidas Originals FW13 Global CampaignPart of the overall strategy for Fall/Winter’13 was to push technological boundaries, taking the artistic collision concept mass-scale to reach consumers. Run DMC were rumoured to be reuniting. The opportunity was to bring next-generation youth (urban 16-23 year-olds) back for another dose of Originals culture by colliding the Kings with emerging turntablist A-trak, keeping the brand fresh and relevant. We brought this idea to life in two ways. All markets had the opportunity to air the global b
  • Google Neighbourhood
    Google NeighbourhoodBrief: Make Old Street Roundabout a beacon for Google and our products throughout the year, increasing cut-through with an always-on, 100% owned piece of media. For the whole of 2015, Google owned 100% share of voice of the 4 large, prominent and very visible digital screens in the centre of Old Street Roundabout. They asked R/GA to deliver a year long, always-on content solution to ensure the screens always felt relevant, fresh and up to date. Our solution was to create a series of dynamic t
  • Beats Music
    Beats MusicA revolutionary new steaming music service that combines human curation with technology
  • Made in 119.5 secs
    Made in 119.5 secsWe heroed craftsmen and women doing extraordinary things in the same amount of time that it takes to pour the perfect pint of Guinness. From the making of a horseshoe, to the perfect platter of oysters, to a piece of art - perfection is created in 119.5 seconds. Agency: R/GA Client: Guinness GCD: Ciaran McCarthy Creative Team: Angela & Luca Directors: Jonny & Jono Production: Just So, Adam Reid Account: Freddie Campbell Strategy: Nicola Davies
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