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Responsible for planning, execution and analysis of group-level Marketing Strategy for the extensive portfolio of ITE Building & Interiors events (www.buildingshows.com). The aim of the role is to strengthen market leadership and brand awareness as the Group expands into new geographies. Achievements: • Launched a brand new (and first for the company) event in Nigeria, welcoming 91 exhibitors from 16 countries. • Developed and launched the first digital platform for the company (www.worldbuild365.com) - an online product directory and industry portal that connects over 12,000 suppliers with 1 million trade buyers worldwide. • Grew social media communities by up to +486% per year. Key Responsibilities: • Managing the Portfolio Marketing Plan, ensuring each international team have the understanding, skills and materials to deliver excellent marketing, PR, digital and design work. • Developing and maintaining strong relationships with senior marketing staff across the Group, making sure marketing activities are effective, consistent and in-line with standards set for the portfolio. • Managing Content Strategy, ensuring that original and relevant content is communicated across all international marketing campaigns. • Measuring campaign activity and producing monthly progress reports to senior management.
Promoted to manage the re-brand of the company’s largest portfolio of events (www.buildingshows.com). The aim of the project is to strengthen market leadership and to expand the brand into new geographies, including Europe, Russia, CIS, Asia and Africa. Highlights: • Working closely with external creative agency to establish new brand concept, naming strategy, develop new applications and brand guidelines. • Creating brand strategy for the portfolio, including event profiling, value propositions and digital developments. • Successfully launching new exhibitions in Eastern Europe, Russia, Central Asia, Southeast Asia and now in process of launching in Africa. Our launch show in Poland featured 70 exhibitors from 12 countries in its first year. • Successfully integrating newly acquired events into the portfolio, providing all necessary support and promotional materials to increase international sales. Our acquired Indonesian event increased international participation by 35% after the first year. • Managing brand roll out to over 30 offices in 12 countries. • Setting guidelines to ensure the brand remains consistent and developments are in line with corporate strategy. • Strengthening brand visibility and awareness by managing cross-promotion operations across the Group.
Sole responsibility for producing, managing and successfully executing international marketing and communications campaigns for the company’s build and interiors portfolio of events (www.buildingshows.com). Highlights: • Working with over 30 annual events in 12 countries, including our largest event in Moscow (www.mosbuild.com), which annually features around 1,600 exhibitors from over 40 countries, and generates over £15m revenue. • Staff management - selecting, training and managing an in-house marketing team of four. • Developing, implementing and reviewing international and integrated marketing plans. • Media relations: creating effective media plans to promote events globally, compiling press database, establishing media partner agreements, writing and distributing press releases, and managing media onside during events. • Monthly reporting to senior management on campaign effectiveness and progress. • Liaising with trade associations, government bodies, embassies, the press, visitors and exhibitors. • Managing the content, design, print and production of all customer facing marketing collateral for the portfolio • Managing creation and content update of all international event websites within the portfolio. • Developing content strategy and working closely with digital team to manage social media campaigns and digital marketing.
• Sole responsibility for organising company’s participation at international trade exhibitions. • Planning, organising and co-ordinating marketing campaigns. • Writing and managing production of all marketing materials. • Liaising with PR consultancies on media activity in home and export markets.
Business & Marketing