Simona Malapena

Project Manager

  • LocationOstia, Italy



  • Fashion
  • Advertising
  • Marketing PR
  • Copywriting
  • Account Management
  • Brand Management
  • Buying
  • Client Services
  • Creative
  • Problem Solving
  • Shows
  • Social Media Marketing
  • Event Organisation
  • Photoshop
  • Content and Media Writing

Work history


Project Manager

Riopesca srl

Mar 2015
  • Project manager at their new startup food company Planning, managing, coordinating and budgeting all the activities for the new opening in September. Creating, implementing and overseeing the communication plan. Logo ideation and creation and development of print and online advertising. Web site management and content development.


Sales Account Manager & Web Content Specialist

Gente Roma

Jan 2012 - Jun 2015
  • Create and manage daily contents for all social media platforms and e-shop homepage and features. Identify emerging trends to ensure the company has the right products and inventory. Responsible of e-commerce activity to increase sales on the Gente Roma website. Responsible for driving styling direction for all in house photography. Responsible for understanding the marketing and merchandising objectives and executing visual direction based on those objectives and communicating those to photo team. Responsible for creating/managing the product style guide for e-commerce site. Liasing with teams such as buying, design and marketing to create design themes and plans, including windows and in-store displays. Conducting research on current and future trends in design and lifestyle, and associated target market features. Photographing the store's windows, each wall and every display, in order to create a visual merchandising pack to send out to other stores (to ensure that all stores are consistent with the company brand and image).



Marketing, pr, Advertisign, Social Media, Fashion, Writing

Ateneo Impresa

Dec 2008 - Jun 2009
  • Marketing and Communications in Fashion and Luxury Goods