Simone Baird

Founder, Clever Boxer

London, United Kingdom
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Projects credited in

About me

I've been features editor at Time Out; I created and project managed the acclaimed Time Out Trashed projects for London teenagers; I was head of Head of Guardian Masterclasses and oversaw two years of international growth. I’m now focusing on my own business Clever Boxer which helps creative folk get business skills, and teaches business types creative thinking. I’ve programmed events at Shoreditch House since it opened, helped Courier magazine run their first Courier Live: a festival of modern business, and worked with Frieze to launch Frieze Academy. I started my journalism career in Edinburgh at The List magazine before writing for Jockey Slut, Sleazenation, The Face, the Sunday Times Style magazine, NME, Muzik and several Australian broadsheets. I launched Time Out London's Cabaret section and was features editor there until 2012.

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  • Events
  • Writing
  • Problem Solving
  • Project Management
  • Strategic Planning
  • Creative Thinking
  • Ideas Development
  • Content Creation
  • Events Programming
  • Leadership
  • Entrepreneurial
  • New Business
  • Networking
  • Creative Concepts
  • Collaborative
  • Idea Generation
  • Innovation

People I’ve worked with

Companies I’ve worked with

  • Barbican Centre

    Barbican Centre

    • Arts and Culture
  • Guardian Masterclasses

    Guardian Masterclasses

    • Events
  • TATE


    • Arts and Culture
  • V&A


    • Arts and Culture

Work history


Founder, Clever Boxer

Clever Boxer

Jan 2015
  • London, United Kingdom
  • Full Time
  • We cover content strategy across print, digital and live events. We’re particularly experienced in setting up new event strands, helping organisations transition to digital, and getting staff to engage with new business initiatives.


Apr 2012 - Dec 2014
  • Kings Place, 90 York Way, Kings Cross, London N1 9GU, UK
  • Full Time


Features Editor

Time Out Group

Mar 2004 - Apr 2012
  • London, United Kingdom
  • Full Time



Bachelor of Arts (English, Photography, Politics, History)

Northern Territory University

Jan 1995 - Dec 1997
  • Darwin NT, Australia