Simone Baird Founder, Clever Boxer | The Dots

Simone Baird

Founder, Clever BoxerLondon, United Kingdom
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Simone Baird

Founder, Clever BoxerLondon, United Kingdom
About me
I've been features editor at Time Out; I created and project managed the acclaimed Time Out Trashed projects for London teenagers; I was head of Head of Guardian Masterclasses and oversaw two years of international growth. I’m now focusing on my own business Clever Boxer which helps creative folk get business skills, and teaches business types creative thinking. I’ve programmed events at Shoreditch House since it opened, helped Courier magazine run their first Courier Live: a festival of modern business, and worked with Frieze to launch Frieze Academy. I started my journalism career in Edinburgh at The List magazine before writing for Jockey Slut, Sleazenation, The Face, the Sunday Times Style magazine, NME, Muzik and several Australian broadsheets. I launched Time Out London's Cabaret section and was features editor there until 2012.
  • Dalston Darlings
    The Dalston Darlings
  • Clever Boxer
    Talks, workshops and training to help creatives in business.
  • Trashed
    Trashed is a youth-led project started in 2001 by Simone Baird, aimed at helping diverse teenagers get hands-on and horizon-busting experience in the creative industries. These unique experiences have included, to date: • Designing products – as we did with a reimagining of the trainer for Nike 78. • Enabling teenagers to produce content for brands or organisations – from a branded supplement for Rolex, a regular Time Out Trashed inserted into Time Out London, to taking over the Music Weekl
  • Time Out
    My background is in journalism, particularly in magazines. After leaving Australia for the UK I started my career in Edinburgh at The List magazine before writing for Jockey Slut, Sleazenation, The Face, the Sunday Times Style magazine, NME, Muzik and several Australian broadsheets. At Time Out I was a clubbing writer before launching a brand new section (something that rarely happens) covering the emerging cabaret and burlesque scene. I went on to be a features writer (here’s a piece on the ar
  • Courier Live at Republic
    Courier magazine took over a few floors of the brilliant new Republic in East India for their first Courier London on Friday 28 September! #courierlive
  • Guardian Masterclasses
    Head of Guardian Masterclasses Guardian Group Guardian Masterclasses are a unique programme of learning embedded within one of the world’s most forward-thinking media organisations. Our courses cover everything from writing and publishing to design and photography, and from songwriting to film appreciation. Our course tutors are all leading figures in their field. I joined as Head of Masterclasses in 2012 with a remit to expand the revenue-generating programme of events – both in terms of the
Projects credited in
  • Time Out London
    Over my 6yr tenure I was responsible for managing, mentoring, growning and developing the entire art department staff (the design team, photo-studio and picture desk) overeeing department running costs and budget. I looked after every aspect of the weekly publication, producing over 300 weekly covers and a number of re-designs.
  • Republic Summer Business School
    During August and September, Republic is running a series of workshops for anyone who's launching – or thinking of launching – their own business. You could be a freelancer looking to expand your revenue streams, an entrepreneur with a idea that needs to be nurtured, or business owner who wants to grow. You can either come to the whole series, or drop in for the workshop that's most useful to you. Our no-nonsense, jargon-free advice workshops are interactive, intimate and informal, so you'll
  • Event: How to Launch a Business - RSVP here
    Wednesday 29th May Time: 18:30 – 21:00 (19:00 start) Lu Li is the founder and CEO of Blooming Founders, a community platform and support ecosystem designed to help early stage female entrepreneurs and diverse teams succeed. In this evening talk with Q&A she will give her insights into the major pitfalls that new entrepreneurs can fall into, and practical approaches you can take to give your venture the best chance of success. This talk will take place on the 9th floor of Import at Republic, a
  • "It's a London thing: how our city become the capital of global clubland." Republic kicked off a new series of events starting with legendary nightlife photographer, Dave Swindells.
    On April 16 2019, Republic launched its new events programme with a rare talk and photography presentation from Dave Swindells, one of the most respected photographers and journalists in London’s nightlife industry, called: "It's a London thing: how our city become the capital of global clubland" Swindells, whose role as Clubs Editor at Time Out gave him access-all-areas to underground London, presented classic and unseen images from warehouse parties, raves, superclubs and gone-but-not-forgot
  • Clever Boxer
    Clever Boxer is aiming to reinvent talks, training and events for the 21st century. We can teach you and your team to collaborate, communicate and use creative ideas to not just survive but thrive in a constantly changing business landscape.  Where narrow, traditional training goes rapidly out of date, our approach is to embed the knowledge in your business that enables you to adapt to the challenges of the future.  We are journalists and editors with extensive experience of spotting trends, fi
  • Republic x Who We Are
    Republic's a mixed use next generation creative campus, just one minute from East India DLR. It's home to The Trampery's co-workers, plus self-employed, entrepreneurs, scale ups, accountants, brand agencies and many more.
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Work history
    Founder, Clever BoxerClever Boxer
    London, United KingdomFull Time
    We cover content strategy across print, digital and live events. We’re particularly experienced in setting up new event strands, helping organisations transition to digital, and getting staff to engage with new business initiatives.
    HeadGuardian Masterclasses
     - Kings Place, 90 York Way, Kings Cross, London N1 9GU, UKFull Time
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  • Events
  • Writing
  • Problem Solving
  • Project Management
  • Strategic Planning
  • Creative Thinking
  • Ideas Development
  • Content Creation
  • Events Programming
  • Leadership
  • Entrepreneurial
  • New Business
  • Networking
  • Creative Concepts
  • Collaborative
  • Idea Generation
  • Innovation
    Bachelor of Arts (English, Photography, Politics, History)Northern Territory University
     - Darwin NT, Australia