Simone Baird

Clever Boxer founder, training specialist



Projects credited in

About me

I've been features editor at Time Out; I created and project managed the acclaimed Time Out Trashed projects for London teenagers; I was head of Head of Guardian Masterclasses and oversaw two years of international growth. I’m now focusing on my own business Clever Boxer which I founded with Alan Rutter, and which helps creative folk get business skills, and teaches business types creative thinking. I started my journalism career in Edinburgh at The List magazine before writing for Jockey Slut, Sleazenation, The Face, the Sunday Times Style magazine, NME, Muzik and several Australian broadsheets. I launched Time Out London's Cabaret section and was features editor there until 2012.

Locked Pro Plan feature


  • Teaching
  • Events
  • Writing
  • Travel
  • Live Event
  • Online
  • Print
  • Creative
  • Problem Solving
  • Project Management
  • Strategic Planning
  • Popular Culture
  • Creative Thinking
  • Ideas Development
  • Content Management
  • Content Creation
  • Events Programming
  • Leadership

People I’ve worked with

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Companies I’ve worked with

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  • Guardian Masterclasses

    Guardian Masterclasses

    • Events
  • The Idler

    The Idler

    • Design & Creative
  • Clever Boxer

    Clever Boxer

    • Events
  • T

    Time Out


    Work history


    Co-founder Clever Boxer

    Clever Boxer

    Jan 2015
    • London, United Kingdom
    • Full Time
    • We cover content strategy across print, digital and live events. We’re particularly experienced in setting up new event strands, helping organisations transition to digital, and getting staff to engage with new business initiatives.


    Apr 2012 - Dec 2014
    • Kings Place, 90 York Way, Kings Cross, London N1 9GU, UK
    • Full Time


    Features Editor

    Time Out

    Mar 2004 - Apr 2012
    • London, United Kingdom
    • Full Time



    Bachelor of Arts (English, Photography, Politics, History)

    Northern Territory University

    Jan 1995 - Dec 1997
    • Darwin NT, Australia