About me
I was 16 y.o. and I was reading a magazine while I was shitting.
In that magazine I discovered that there was a website in which you could make money thanks to your ideas. I started participating in some contests. I started winning some contests.
I fell in love with advertising and with everything linked to creativity. I won a scholarship for IED. I refused it and went to the Academy of Art in San Francisco to study Advertising and Motion Picture Television for a semester. Three videos and one poster of mine were selected for the Final Academt Spring Show and my first ever short movie got in the final of an erotic film festival in San Francisco.
As soon as I was back in Rome, I got a job offer from Santo Buenos Aires, which was opening a new office in Milan. I had to interrupt my studies to work there. I went to London to achieve a BA in Advertising at the London College of Communication. The year after I won the Italian Students Young Lions and I was selected to represent Italy at the Roger Hatchuel Academy at the 2013 Lions Cannes Festival. There I met Clive Challis, who then became my tutor together with Maggie Gallagher at Central Saint Martins, where I transferred from LCC.
In the meantime, I launched 3D Hubs in Italy as the 3rd member of the startup, which is now the world’s largest 3D printers network. I then co-founded the animated selfie app wobu.me, the non profit organisation for non profit organisations Beelief and the crowdsourcing platform for ideas theingeniousduck.com.
I had a placement at TBWA\?London, worked as a copywriter/strategist for an independent roman advertising agency, worked as a freelance film director, made Pornhub sponsor our final University Degree Show and made a guy called Marcus famous all around London in just one day.
??I recently graduated from Central Saint Martins and I recently got hired as a creative at Anomaly London.
I was just taking a shit, but that shit changed my life.
For any question, collaborations or if you just want to know how to make a good Carbonara, email me at simonemascagni@gmail.com.
Projects
- Expressive GirlsCreated for an Online Contest at www.zooppa.com. The brief asked to create a viral for the new Braun's silk-épil. Featured in Adsoftheworld, Ibelieveinadv, Theshortilsts, Coloribus, Best Of Commercial, Nuwave Marketing, Funny Commercials World and many more. Selected for the Academy of Art Final Spring Show 2012. Awarded with the Italian Student's Young Lions that gave me the possibility to represent Italy at the Roger Hatchuel Lions Academy at the 2013 Cannes Lions.
- A Tinder for creatives.The idea came out after trying to response to a brief from RSA that was asking to create a platform to foster creative thinking. Based on the fact that collaboration between two creatives double their creativity, I came up with an idea of an Tinder look-alike app to let people start creative collaborations.
- 15 seconds agoThe brief asked to create an advertising campaign for UHU Easy Superglue focusing on its benefits. We are human. Sometimes we err and we make stupid decisions. Fortunately, with the new UHU Easy Superglue, if you make an error while fixing something, you will still have 15 seconds to adjust it. So we decided to show “Fail” situations in which somebody would do something that initially “seemed to be like a great idea”. The campaign would start as a print campaign together with an online film campaign. Eventually, the audience would be suggested to send out their own “fails” to UHU and that the best ones could be then integrated in the real campaign. In collaboration with Sarah Brust Heringer.
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Work history
Creative
Hired by Alex Holder and Oli Beale after a 2 month placement with Anyaa Dev. Working on Lyst, Gordon's, Trainline, Stella McCartney, Elle, Universal, LEGO and Budweiser.
Sadly, Anyaa didn't manage to get a sponsor. After 2 weeks working solo, I got hired again as a single creative.
F
F
Copywriter, Commercial Director and Creative ConsultantFreelance
I work with different startups, small businesses and ad agency as a freelance copywriter, commercial director and creative consultant depending on their needs.
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Skills
- Advertising
- Art Direction
- TV Film Commercial
- Copywriting
- Digital
- Directing
- Production Management
- Social Media Marketing
- Creative Direction
- Online Campaigns
- Short Film
- Creative Thinking
- Indesign
- Photoshop
- Creative Problem Solving
Education
Creative Advertising
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Advertising
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By winning the Italian Students Young Lions, I had the opportunity to represent Italy at the 2013 Lions Cannes' Roger Hatchuel Academy.
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Awards
Wieden+Kennedy Doers Brief - Finalist (3rd position)
Wieden+Kennedy London asked to do something good in the world from our bedroom.
I created a new win-win social donation game to save a little girl.
Either win an Xbox or save a life,
What's best?
www.onedollarxbox.com
https://www.youtube.com/watch?v=Dwzet6RwloIShortlist - Spot School Award
Shortlisted for the Italian Spot School Award.
We decided to give it a try 2 days before the deadline.
In collaboration with Georgia Stephenson.
http://creativisinasce.it/award/?page_id=3928+ Show more