Simone Mascagni

Creative at Anomaly London

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  • LocationLondon, United Kingdom

Projects

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Do you really want to delete project Plastic Love?

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Do you really want to delete project 15 seconds ago?

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Do you really want to delete project A Dull Fact?

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Do you really want to delete project Welcome Home, Guinness.?

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Do you really want to delete project Expressive Girls?

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About me

 

I was 16 y.o. and I was reading a magazine while I was shitting. In that magazine I discovered that there was a website in which you could make money thanks to your ideas. I started participating in some contests. I started winning some contests. I fell in love with advertising and with everything linked to creativity. I won a scholarship for IED. I refused it and went to the Academy of Art in San Francisco to study Advertising and Motion Picture Television for a semester. Three videos and one poster of mine were selected for the Final Academt Spring Show and my first ever short movie got in the final of an erotic film festival in San Francisco. As soon as I was back in Rome, I got a job offer from Santo Buenos Aires, which was opening a new office in Milan. I had to interrupt my studies to work there. I went to London to achieve a BA in Advertising at the London College of Communication. The year after I won the Italian Students Young Lions and I was selected to represent Italy at the Roger Hatchuel Academy at the 2013 Lions Cannes Festival. There I met Clive Challis, who then became my tutor together with Maggie Gallagher at Central Saint Martins, where I transferred from LCC. In the meantime, I launched 3D Hubs in Italy as the 3rd member of the startup, which is now the world’s largest 3D printers network. I then co-founded the animated selfie app wobu.me, the non profit organisation for non profit organisations Beelief and the crowdsourcing platform for ideas theingeniousduck.com. I had a placement at TBWA\?London, worked as a copywriter/strategist for an independent roman advertising agency, worked as a freelance film director, made Pornhub sponsor our final University Degree Show and made a guy called Marcus famous all around London in just one day. ??I recently graduated from Central Saint Martins and I recently got hired as a creative at Anomaly London. I was just taking a shit, but that shit changed my life. For any question, collaborations or if you just want to know how to make a good Carbonara, email me at simonemascagni@gmail.com.

Skills

 

  • Advertising
  • Art Direction
  • TV Film Commercial
  • Copywriting
  • Digital
  • Directing
  • Production Management
  • Social Media Marketing
  • Creative Direction
  • Online Campaigns
  • Short Film
  • Creative Thinking
  • Indesign
  • Photoshop
  • Creative Problem Solving

Work history

Currently

Creative

Anomaly London

Aug 2015
  • Hired by Alex Holder and Oli Beale after a 2 month placement with Anyaa Dev. Working on Lyst, Gordon's, Trainline, Stella McCartney, Elle, Universal, LEGO and Budweiser. Sadly, Anyaa didn't manage to get a sponsor. After 2 weeks working solo, I got hired again as a single creative.

Currently

Copywriter, Commercial Director and Creative Consultant

Freelance

Oct 2013
  • I work with different startups, small businesses and ad agency as a freelance copywriter, commercial director and creative consultant depending on their needs.

2015

Creative Placement

Anomaly London

Jun 2015 - Aug 2015
  • Worked on Gordon's, Lyst, Elle, Universal, Trainline, Stella McCartney and Budweiser together with my partner Anyaa Dev. Contributed to win the Gordon's and Lyst accounts, had campaigns approved by ELLE and Stella McCartney.

2015

Co-founder & Creative Director

Beelief

Mar 2013 - Mar 2015
  • In 2013, I co-founded Beelief, a non profit organization that connects students and young adults with different skills in order to help other non profit organizations in fostering their projects. I have organized different events, creative directed Beelief's branding, found volunteers for organizations such as Oxfam and curated the branding of a non profit organization of a Google employee. We are currently creating an app that will let people donate money by just playing with their smartphones.

2015

Co-founder & Creative Director

Wöbu

Nov 2013 - Mar 2015
  • Wöbu is a new app that empowers you to express yourself by using animated selfies. React with your friends to the hottest news, whether it's a global story or your friend's new jumper. I’m one of the co-founders and I am working as Creative Director both in the marketing and in the product team. We are currently redesigning the product and organizing the first official launch.

2015

Creative Copywriter & Strategist

The Nursery

Mar 2014 - Mar 2015
  • I am currently working as a freelance copywriter and creative strategist on different projects for an independent advertising agency from Rome. I’ve been working with clients such as Co.Re.Ve, CittadinanzAttiva, Estra and many more to come.

2014

Marketing & Communication Intern

3D Hubs

Jun 2013 - Nov 2014
  • 3dhubs.com is the biggest 3D Printing network in the world, connecting people who want to 3D print with 3d printers owners. I've been the 3rd member to join the team as an intern; I launched 3D Hubs in Italy, which is now the second most active community in the world; I wrote and took care of the PR, organized the first main event in Rome and managed their Social Media, particularly Facebook, which grew from 1k to 10k in one year with no budget. Therefore, I took care of the UK Community and initially helped the new intern Simona Ferrari to continue growing the Italian Community. Since I was still in my second year of University, I continued to work part-time as a consultant until Novermber 2014.

2014

Creative Placement

TBWA\London

Jun 2014 - Jul 2014
  • After being selected from my course at Central Saint Martin by doing live briefs with agencies such as AMV\BBDO and BBH London, I had the opportunity to go to TBWA\London for a creative placement for two weeks. Together with Anya Dev, we’ve been working with clients such as Lidl and Four Seasons and I had the opportunity to redesign the TBWA logo for an Adidas pitch.

2012

Creative Consultant

ALC

Nov 2011 - May 2012
  • I've been working as a Creative together with the Advertising & Marketing's Consultant Alberto Luna for brands such as Diesel, Lottomatica Group, World Wide Rome and Pirelli. Got really good feedbacks on our campaigns from these clients, although those never went out because of budget's concerns.

Education

2015

Creative Advertising

Central Saint Martins

Aug 2013 - Mar 2015

    2013

    Advertising

    London College of Communication

    Aug 2012 - May 2013
    • Transferred to Central Saint Martins after the 1st year.

    2013

    Advertising

    Roger Hatchuel Academy Cannes Lions Festival

    May 2013 - May 2013
    • By winning the Italian Students Young Lions, I had the opportunity to represent Italy at the 2013 Lions Cannes' Roger Hatchuel Academy.

    2012

    Advertising Film

    Academy of Art University of San Francisco

    Jan 2012 - May 2012
    • I did a six months course in Advertising & Film in San Francisco before starting my University Degree Course in London.

    Awards

    2015

    Wieden+Kennedy Doers Brief - Finalist (3rd position)

    • Wieden+Kennedy London asked to do something good in the world from our bedroom. I created a new win-win social donation game to save a little girl. Either win an Xbox or save a life, What's best? www.onedollarxbox.com https://www.youtube.com/watch?v=Dwzet6RwloI

    2014

    Shortlist - Spot School Award

    • Shortlisted for the Italian Spot School Award. We decided to give it a try 2 days before the deadline. In collaboration with Georgia Stephenson. http://creativisinasce.it/award/?page_id=3928

    2013

    Shortlisted for the Ethical/Social Enterprise Award | CEA

    • Beelief -the NPO that I Co-Founded- was shortlisted for the Ethical or Social Enterprise Award for the Creative Enterprise Awards 2013. Chosen from more than 100 applications, I was the only Undergraduate between the 7 shortlisted enterprises. www.beelief.org

    2013

    Italian Students Young Lions

    Cannes Lions

    • Chosen between all the advertising students in Italy to represent my country at the Roger Hatchuel Academy at the Lions Cannes Festival. https://www.youtube.com/watch?v=0xb9NA1eHTM

    2013

    Show Racism The Red Card - 3rd position

    • Live Brief at London College of Communication from the Client "Show Racism The Red Card".

    2012

    AAU Final Spring Show

    • 1 Poster and 3 Videos featured in the school's best talent gallery.

    2012

    Finalist of the "Quickies Erotic Film Festival" of San Francisco.

    • Lucas Frozi Coutinho and I got in the final of an erotic film festival with our first short movie, "Plastic Love". https://vimeo.com/43197386#at=1

    2011

    Youtube Category Award - Vodafone Privacy Contest - 3rd Position

    • Award won from the real client in the user generated advertising platform www.userfarm.it. https://www.youtube.com/watch?v=72UAirVP4kM