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I was 16 y.o. and I was reading a magazine while I was shitting. In that magazine I discovered that there was a website in which you could make money thanks to your ideas. I started participating in some contests. I started winning some contests. I fell in love with advertising and with everything linked to creativity. I won a scholarship for IED. I refused it and went to the Academy of Art in San Francisco to study Advertising and Motion Picture Television for a semester. Three videos and one poster of mine were selected for the Final Academt Spring Show and my first ever short movie got in the final of an erotic film festival in San Francisco. As soon as I was back in Rome, I got a job offer from Santo Buenos Aires, which was opening a new office in Milan. I had to interrupt my studies to work there. I went to London to achieve a BA in Advertising at the London College of Communication. The year after I won the Italian Students Young Lions and I was selected to represent Italy at the Roger Hatchuel Academy at the 2013 Lions Cannes Festival. There I met Clive Challis, who then became my tutor together with Maggie Gallagher at Central Saint Martins, where I transferred from LCC. In the meantime, I launched 3D Hubs in Italy as the 3rd member of the startup, which is now the world’s largest 3D printers network. I then co-founded the animated selfie app wobu.me, the non profit organisation for non profit organisations Beelief and the crowdsourcing platform for ideas theingeniousduck.com. I had a placement at TBWA\?London, worked as a copywriter/strategist for an independent roman advertising agency, worked as a freelance film director, made Pornhub sponsor our final University Degree Show and made a guy called Marcus famous all around London in just one day. ??I recently graduated from Central Saint Martins and I recently got hired as a creative at Anomaly London. I was just taking a shit, but that shit changed my life. For any question, collaborations or if you just want to know how to make a good Carbonara, email me at firstname.lastname@example.org.
Hired by Alex Holder and Oli Beale after a 2 month placement with Anyaa Dev. Working on Lyst, Gordon's, Trainline, Stella McCartney, Elle, Universal, LEGO and Budweiser. Sadly, Anyaa didn't manage to get a sponsor. After 2 weeks working solo, I got hired again as a single creative.
I work with different startups, small businesses and ad agency as a freelance copywriter, commercial director and creative consultant depending on their needs.
Worked on Gordon's, Lyst, Elle, Universal, Trainline, Stella McCartney and Budweiser together with my partner Anyaa Dev. Contributed to win the Gordon's and Lyst accounts, had campaigns approved by ELLE and Stella McCartney.
In 2013, I co-founded Beelief, a non profit organization that connects students and young adults with different skills in order to help other non profit organizations in fostering their projects. I have organized different events, creative directed Beelief's branding, found volunteers for organizations such as Oxfam and curated the branding of a non profit organization of a Google employee. We are currently creating an app that will let people donate money by just playing with their smartphones.
Wöbu is a new app that empowers you to express yourself by using animated selfies. React with your friends to the hottest news, whether it's a global story or your friend's new jumper. I’m one of the co-founders and I am working as Creative Director both in the marketing and in the product team. We are currently redesigning the product and organizing the first official launch.
I am currently working as a freelance copywriter and creative strategist on different projects for an independent advertising agency from Rome. I’ve been working with clients such as Co.Re.Ve, CittadinanzAttiva, Estra and many more to come.
3dhubs.com is the biggest 3D Printing network in the world, connecting people who want to 3D print with 3d printers owners. I've been the 3rd member to join the team as an intern; I launched 3D Hubs in Italy, which is now the second most active community in the world; I wrote and took care of the PR, organized the first main event in Rome and managed their Social Media, particularly Facebook, which grew from 1k to 10k in one year with no budget. Therefore, I took care of the UK Community and initially helped the new intern Simona Ferrari to continue growing the Italian Community. Since I was still in my second year of University, I continued to work part-time as a consultant until Novermber 2014.
After being selected from my course at Central Saint Martin by doing live briefs with agencies such as AMV\BBDO and BBH London, I had the opportunity to go to TBWA\London for a creative placement for two weeks. Together with Anya Dev, we’ve been working with clients such as Lidl and Four Seasons and I had the opportunity to redesign the TBWA logo for an Adidas pitch.
I've been working as a Creative together with the Advertising & Marketing's Consultant Alberto Luna for brands such as Diesel, Lottomatica Group, World Wide Rome and Pirelli. Got really good feedbacks on our campaigns from these clients, although those never went out because of budget's concerns.
Transferred to Central Saint Martins after the 1st year.
By winning the Italian Students Young Lions, I had the opportunity to represent Italy at the 2013 Lions Cannes' Roger Hatchuel Academy.
I did a six months course in Advertising & Film in San Francisco before starting my University Degree Course in London.
Wieden+Kennedy London asked to do something good in the world from our bedroom. I created a new win-win social donation game to save a little girl. Either win an Xbox or save a life, What's best? www.onedollarxbox.com https://www.youtube.com/watch?v=Dwzet6RwloI
Shortlisted for the Italian Spot School Award. We decided to give it a try 2 days before the deadline. In collaboration with Georgia Stephenson. http://creativisinasce.it/award/?page_id=3928
Chosen between all the advertising students in Italy to represent my country at the Roger Hatchuel Academy at the Lions Cannes Festival. https://www.youtube.com/watch?v=0xb9NA1eHTM
Beelief -the NPO that I Co-Founded- was shortlisted for the Ethical or Social Enterprise Award for the Creative Enterprise Awards 2013. Chosen from more than 100 applications, I was the only Undergraduate between the 7 shortlisted enterprises. www.beelief.org
Live Brief at London College of Communication from the Client "Show Racism The Red Card".
1 Poster and 3 Videos featured in the school's best talent gallery.
Lucas Frozi Coutinho and I got in the final of an erotic film festival with our first short movie, "Plastic Love". https://vimeo.com/43197386#at=1
Award won from the real client in the user generated advertising platform www.userfarm.it. https://www.youtube.com/watch?v=72UAirVP4kM