I am a Senior Designer based in London with 12+ years of experience in Graphic Design,
Art Direction, Advertising, Branding, Photography, Packaging, Motion Graphic.
I’ve been working with international brands as well as small start-ups along music, sportswear, retail, beverage, fashion, tech, and art industries. Delivering projects from concept to print and digital production with agencies and as a freelance.
I believe in effective, meaningful and functional communication and
to do so I constantly explore and play with new forms of creativity,
to achieve the best brand experience that exceeds client expectations.
I enjoy having fun with new challenges, working hard and succeeding, better if I can share the result with a team, as learning from each other is priceless.
Enjoy my work, and please get in touch if you wish to see more.
Simone
Projects
- Ram Records - Logo restylingBackground RAM records is a leading record label within the drum and base genre. RAM is an independent record label established in 1992 by Andy C. Ram Records is a multi award winning organisation for its label activities, the music it releases, and the artists it has signed over the years. Concept With a fluid brief I was asked to redesign the RAM logo and integrate it across the brand with the aim of improving: Brand Recognition Moving away from the abstract form of the previous logo I aimed to create a stronger visual connection between the brand and logo. A visible impression that would evoke readable recognition, achieving timeless impact. Versatility The original logo was not easily adaptable across different forms of digital or print media, social platforms or product. Coherence It was imperative that we achieved strong continuity between the old and new logo to support the growing nature of the brand at this time.
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Skills
- Advertising
- Events
- Visual Arts
- Print Design
- Art Direction
- Design
- Excel
- Illustrator
- Indesign
- Photoshop
- Identity Brand Design