Projects
- PUMA Zone XT Launch @ The Platform StudiosWhat a morning! We had an exclusive look at the PUMA Zone XT trainers, specifically made for HIIT training. We invited influencers and Platform members to put the shoe through the test with a Five-way Mix It Up session: HIIT - Cycle - Boxing - Barre - Mat Pilates
Work history
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Beauty & Shopping EditorModern Living
Johannesburg, South AfricaFreelance
Key role in launching this new bi-monthly magazine, which runs local themed issues across Décor, Wellness, Beauty, and Luxury.
Conceptualise themes and features, source imagery and products for inclusion.
Create editorial campaigns for strategic partners and advertisers.
Social media manager – content creation, community growth and management, and advertising facilitation.
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Fine Watches & Jewellery EditorWANTED Magazine
Johannesburg, South AfricaFreelance
Involved in entire annual production process from advertising and sales meetings with clients to styling editorial shoots and writing features for both print and digital.
Apply global watch hierarchy to editorial shoots, ensuring each brand is represented appropriately.
Fact-check captions for fine jewellery and timepieces before being published.
Liaise with fine jewellery + watch brands to source latest pieces for trend features, as well as compile interviews with global brand managers.
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Skills
- Adobe Photoshop
- Microsoft Office
- Social Media Management
- Social Media Marketing
- Creative Content
- Email Marketing
- Copywriting
- Event Marketing
- Photoshoot Styling
- Photoshoot Pre-production
Education
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Bachelor of Art and Science (Hon) in New MediaUniversity of Cape Town
- Cape Town, South Africa
Thesis topic: Online Media Creative Production – Developed children’s online news site
Modules: Creative Non-Fiction Writing, Media Theory and Research, Media Markets & Media Strategy
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Bachelor of Arts (BA) University of Cape Town
- Cape Town, South Africa
Majors: Media & Writing, Political Studies (International Relations)
Modules: Web design, International & South African Politics, Sports Journalism, Film & Television Studies, Public Relations, English Language & Literature, Philosophy