I am a Partnerships project director with over 8 years of experience in the Media & Entertainment industry, specializing in Brand Experience. I have successfully led projects that drive branded content and help iconic brands execute impactful Culture Marketing campaigns.
Throughout my career, I have collaborated with global brands such as Coach, Hugo Boss, Pernod Ricard, and Sky TV, ensuring that each initiative reflects a deep understanding of cultural trends. My core competencies include project management, sponsorship activation, event production, account management, and partnership marketing.
I thrive on building strategic partnerships and driving initiatives that spotlight interesting artists & communities and deliver measurable results. I am passionate about connecting brands with audiences in authentic meaningful ways.
I am always eager to connect with like-minded professionals and explore new opportunities in the industry. Feel free to reach out!
Projects
- Coach x Boiler RoomBrand Partnership delivery for the Courage to be real campaign with Coach leading on Broadcast stream, creative production, branded content, creative design, event production and talent partnerships. Output included Coach product seeding with artists, short-form film content, Event activation with the Coach brand integrated within the Creative production and a branded broadcast.
- Boiler Room x HUGO: F1 Miami ActivationBoiler Room touched down in Miami for F1 to showcase local Miami icons in the HUGO Garage to celebrate the Off-track underground car x fashion culture. Managing all campaign brand outputs across creative assets, visuals, PR, talent fashion seeding and branded content with marketing assets and broadcast.
- Boiler Room x Ballantines: True Music Studios ActivationFor the last 10 years, Boiler Room and Ballantine's have been partnering to champion grassroots music scenes, telling the stories on the fringes via our global event series. I’ve led on delivering the global event series in Madrid, Granada, Kenya, Cameroon and Angola. Taking ownership of campaign management and project management across Production, Marketing, Design, Broadcast and Music programming for a co-branded event & content series.
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Work history
Partnerships Project DirectorBoiler Room
London, United KingdomFull Time
Developing and leading impactful brand partnerships with global brands. Creating and presenting creative proposals for media campaigns that drive engagement and revenue. With a focus on culture marketing, I lead on the delivery & project management of event and talent partnerships, content development, client management and the activation of creative campaigns with clients such as Ballantine’s, Havana Club, Absolut Vodka, Heineken, Coach and Hugo Boss.
Senior Brand Experience ManagerGlobal Media and Entertainment
- London, United KingdomFreelance
Managing branded events & experiential projects on events such as Capital’s Jingle Bell Ball & Classic FM Live. Working within the commercial partnership team across Global radio brands including Heart, Capital, Smooth, Radio X, and Classic FM on creative campaigns for brands and media agencies.
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Skills
- Account Manager
- Sales
- Partnerships
- Event Management
- Entertainment
- Media
- Marketing
- Project Management
- Sponsorship Activation
Education
U
U
2:1 Media ProductionUniversity of Lincoln
- Lincoln, United Kingdom
I studied various subjects within the degree, including; photography, design, digital media, research, production planning for radio, television and film.
• Organisational skills gained on various projects, working within tight timelines.
• In-depth planning and researching, from concept to delivery of various team projects.
• Combined theoretical delivery with production skills.
• Communication skills to benefit team projects - initiating interesting ideas, communicating with my peers, being inclusive of other members of the team
• Contributing creative skills– establishing original ideas and bringing these ideas through to completion in an organised and structured way.