With over 10 years experience at some of the worlds top branding and design agencies, I founded This Works - a creative agency for positive change.
I've developed partnerships with the world's largest asset manager, to the local London neighbourhood coffee roasters. Bringing together a network of infectiously enthusiastic and talented creatives both locally and internationally. Continuously delivering successful and distinctive branding strategies and identities on all brand touch-points.
Projects credited in
- CalicoCalico – Student Living that’s cut from a different cloth. An immersive new space for living and learning, with private and communal spaces. Our role was to define a unique brand position for Calico, and to tie in the location and existing design scheme. So we used the fact that the city’s fabric quarter had once been a hive of creativity and industry as license to be brave and playful, weaving the history of the garment district back into the identity with bold graphic design and still life p17
- The Project at HoxtonThe Hoxton Project is a 270-room undergraduate residence in London, which was required to meet ambitious targets in a competitive, over-supplied market. It gave us an unprecedented opportunity to reconsider the ways in which customers connect with a brand – visually, spatially and experientially. A deep-dive research mission provided understanding and insights which propelled the strategy and design.22
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